Drive data-led marketing at Manulife in Waterloo’s hybrid setting, using go-to-market strategy and insurance expertise to reach advisors.
As Strategic Marketing Manager, you will develop and execute plans for high-net-worth advisors across Individual Insurance and Guarantee Wealth Solutions. Your work combines market analysis, campaign development, relationship building, and cross-functional collaboration. You will help strengthen Manulife’s presence and partner relationships through targeted marketing.
Key Responsibilities:
- Develop go-to-market strategies for advisor segments
- Research insurance market needs, preferences, trends, and opportunities
- Execute digital, print, and in-person campaigns
- Build trusted advisor relationships and tailored marketing support
- Monitor performance and adjust strategies using data
Requirements:
- Strategic marketing experience within the insurance industry
- Experience serving high-net-worth market clients
- Solid go-to-market and marketing principles knowledge
- Analytical, written, and verbal communication skills
- Marketing automation and CRM systems proficiency
Bring insurance marketing, advisor relationship, and data analysis expertise to Manulife’s Waterloo-based hybrid team.