Analyze paid acquisition performance at Toptal with SQL, Google Ads, and statistical modeling in a fully remote position. Guide efficient marketing investment.
This Marketing Analyst measures channel and campaign performance for new businesses and M&A; acquisitions. You will evaluate spend efficiency, funnel conversion, lead value, CAC, ROAS, and LTV. Your analysis will support budget allocation, channel strategy, forecasting, experimentation, and business decisions.
Key Responsibilities: Measure paid advertising performance across channels
Diagnose spend efficiency and funnel conversion
Build models and forecast marketing outcomes
Test hypotheses and perform root cause analysis
Recommend budget and channel strategy changes
Requirements: Bachelor’s degree required
Three or more years in data or marketing analytics
Paid media experience with LTV, CAC, and ROAS
Robust mathematics, statistics, and business insight
Ability to explain complex issues clearly
Bring paid media measurement, forecasting, experimentation, and business insight to Toptal’s marketing analytics and acquisition decisions.