Lead TikTok and Instagram strategy while creating polished short-form video for a premium personal brand built through organic growth.
As a Freelance Social Media Specialist, you will build the client’s presence from the ground up. Define content pillars, positioning, and posting cadence across both platforms. Create education-first content about life insurance, family protection, and generational wealth while supporting a personal rebrand.
Key Responsibilities: Develop end-to-end TikTok and Instagram strategy
Define content pillars, positioning, and posting cadence
Produce Reels, TikToks, Shorts, graphics, captions, and copy
Establish a cohesive premium education-first identity
Track engagement and refine the approach continuously
Requirements: Proven TikTok and Instagram growth experience with portfolio results
Robust short-form video ideation, filming direction, and editing skills
Solid graphic design, caption, and copywriting abilities
Experience building personal or founder-led brands and rebrands
Ability to simplify educational or complex topics engagingly
Bring strategy, short-form production, and organic audience growth expertise to this premium education-first personal brand.

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📌 Freelance Social Media Strategist (Ontario)
🏢 Atomic HR
📍 Ontario