Drive paid advertising for Blacksmith Agency remotely across Canada, South Africa, or the United States, with Google Ads and Meta expertise central.
This full-time Performance Marketing Specialist owns paid media for B2B and growing-brand accounts. You determine targeting, budget allocation, bidding, creative testing, and campaign decisions. You also explain performance clearly, connecting tracking, attribution, roadmaps, and account growth for clients.
Key Responsibilities: Own targeting and budget decisions across client paid media
Manage bidding and creative testing across advertising platforms
Decide when campaigns should be stopped
Maintain conversion tracking and reliable attribution systems
Explain performance numbers during client calls
Requirements: Three-plus years of hands-on Google Ads and Meta experience
Experience building, running, and optimizing campaigns independently
Results demonstrating movement in ROAS, CPA, or pipeline
Agency background supporting multiple clients concurrently
Transparent spoken English with United States clients
Use paid advertising judgment, campaign optimization, and measurement skills to own meaningful client outcomes at Blacksmith Agency.