Senior Marketing Manager, Häagen-Dazs (Canada)

Senior Marketing Manager, Häagen-Dazs (Canada)

01 Nov
|
Nestlé
|
Canada

01 Nov

Nestlé

Canada

Nestle Canada Inc While Nestlé is known for KitKat®, Gerber®, Nescafe®, and Maggi®, our recipe for success comes down to one thing: our people. There are 3,400+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward. Our focus is not only on nourishing our customers, but also about enriching you. Take the lead in shaping the next chapter of Nestlé Canada’s premium ice cream business, including the iconic Häagen-Dazs and Baskin-Robbins brands. You’ll own the strategic direction of the portfolio, bringing together brand strategy, innovation, consumer insights, and commercial thinking to drive sustainable and profitable growth. Along the way, you’ll lead and develop a talented team while creating a culture of agility, collaboration, accountability, and high performance. Own the P&L; and portfolio strategy for the Premium Ice Cream portfolio in Canada, including budget allocation, investment decisions, and actions to maximize ROI, market share, brand health, and profitable growth. Build a deep understanding of consumers, customers, competitors, and market trends. Lead annual and long-term business planning, including business reviews and brand plans. Set clear strategic priorities and make choices across brands and investment, gaining cross-functional alignment and adapting plans as consumer, customer and business needs evolve. Partner with technical, operations, and commercial teams to lead innovation and renovation plans. Minimum 8+ years of progressive marketing experience, ideally within CPG or food and beverage. University degree in Marketing, Business, or a related field,



or an equivalent combination of education and experience. Proven experience in brand management, marketing fundamentals (4Ps), brand/marketing planning, innovation, and P&L; ownership. Experience managing global brands, large teams, agency partnerships, creative briefs, and large-scale marketing campaigns. Experience leading cross-functional or cross-divisional teams and projects, including collaboration with Sales, Finance, Supply Chain, Operations, and other functions. Experience working with premium brands is an asset. Strong analytical and strategic thinking, with the ability to make recommendations using financial and business data. Ability to provide clear direction, coaching, and motivation to direct reports. Experience working with external suppliers, creative agencies, and licensors, providing strategic direction and building productive partnerships. Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment Company matched pension plan Four weeks of Vacation and five personal days (Personal Paid Holidays) Versatile and hybrid work arrangements Excellent training and development programs as well as opportunities to grow within the company Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation Up to 50% off – Nespresso Coffee Machine, Capsules and accessories Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites) This position offers a competitive salary within the range specified above, aligned with our commitment to equitable pay practices. The principles of diversity, equity, inclusion, and accessibility are vital to how we operate.

📌 Senior Marketing Manager, Häagen-Dazs (Canada)
🏢 Nestlé
📍 Canada

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