Shape student recruitment marketing for the University of Guelph through analytics, paid advertising and audience-focused digital content. Work across remote and Guelph campus settings.
The Assistant Manager, Marketing Strategy develops coordinated approaches for domestic and international markets. You will improve campaigns, recruitment websites, digital tools and prospective student journeys. The position guides regional teams, oversees creative development and collaborates with admission, recruitment and communications partners.
Key Responsibilities: Use analytics and audience research to improve campaign performance
Oversee websites, digital tools, governance and content accuracy
Guide regional teams creating culturally relevant market content
Coordinate creative production, publications, mailings and vendors
Support Fall Open House, March Open House and Future Gryphon Days
Requirements: Degree in marketing, communications, digital media or related discipline
Three or more years in public-facing marketing or communications
Experience with paid digital advertising and performance analytics
Experience with content management systems such as Drupal
Solid writing, editing, proofreading and search optimization skills
Bring recruitment marketing, analytics and digital content experience to help prospective students navigate University of Guelph opportunities.
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📌 Digital Marketing Manager Student Recruitment (Ontario)
🏢 University of Guelph
📍 Ontario
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