We're hiring a Head of YouTube to lead Richard Yu's channels and creative team. Richard teaches people how to build businesses selling digital and physical products through "AI Arbitrage" Our immediate goal is to grow the business channel from ~90,000 to 200,000+ subscribers in six months and bring average views per video above 100,000. These are aggressive goals. We want someone excited by that challenge, with a clear approach to choosing what to make, testing ideas and getting positive videos out consistently. You'll also plan content for viewers who are getting to know Richard, learning about our offers and deciding whether to buy. Ultimately, we want this channel to grow the business, so views and subscribers need to translate into an audience we can serve. You'll work directly with Richard and the leadership team to set direction, goals and KPI's and lead, hire and manage a creative team underneath. This is a senior creative strategist and operator role. You should be equally comfortable setting channel direction, giving specific feedback and getting videos published. Turn them into a clear plan for topics, formats and ideas, based on what our audience cares about and what we can learn from videos that perform well above their channel's usual results. Plan videos that bring in new viewers, build trust and help the right people take the next step. Testing and learning: build structured tests with a clear hypothesis, a useful comparison and defined success measures. Decide which tests are worth running, make sense of the results and apply what you learn to the next videos.



Packaging: titles, thumbnail concepts and briefs, A/B tests, and repackaging decisions informed by CTR, retention and traffic sources. Scripting: write full scripts when needed, and edit and quality-check every script before Richard films it. Deliver the title's promise in a natural voice, with concrete examples and verified claims. Production: give editors specific feedback from the first cut, set clear standards and make sure each video meets them. Track subscriber growth, views and audience quality alongside the channel's contribution to leads and sales, working with the wider marketing team. Be clear about which results we can attribute to YouTube and where we’re still making assumptions. Team: hire, onboard and manage editors, designers and writers. Coach people to improve and write procedures and checklists that help the team make good decisions independently. You have a deep passion for YouTube (storytelling and psychology), and an understanding of channel growth. Strong business judgment, an understanding of marketing funnels and experience in Infopreneurship, online education or Edutech are major advantages.



We’ll also consider an exceptional YouTube leader who can learn our audience, offers and funnel quickly. This is a full-time role for someone who wants to focus on one business and take responsibility for both the creative work and the team. Application, Zoom call, paid test project, final interview, offer. Help grow a brand with audacious goals, including taking our business channel to 200k+ subscribers in six months and averaging over 100k views per video. We listen to good reasoning and are willing to change direction when the evidence supports it. We want this to be one of the biggest personal and professional growth experiences of your life. You’ll work directly with Richard and the rest of the leadership team, get honest feedback and take on challenges that stretch your thinking, creative judgment and leadership. We set high standards, and we’re here to help you reach them. ~ Remote: we welcome candidates across the United States, Canada, the UK, Europe, Mexico, Central America and South America, including Spain, Portugal, France, Germany, the Netherlands, Poland, Brazil, Panama, Colombia, Argentina and Costa Rica. What matters is strong YouTube judgment, fluent English and reliable overlap with US Eastern

working hours
. ~ Full-time availability and at least 4 hours of overlap with US Eastern

working hours
. ~$75,000–$150,000 USD annually plus performance bonuses for exceptional results, in a fully remote, full-time role with reliable overlap with US Eastern

working hours
. #

📌 Head of YouTube (Canada)
🏢 Impact Clients
📍 Canada