When you walk into a Lammle’s store, you’re welcomed with genuine Western hospitality that makes you feel like part of the family. You live and breathe the Western lifestyle and genuinely enjoy it. Your ability to build relationships comes naturally, whether its helping customers find the perfect pair of cowboy boots or creating a memorable experience.
You are motivated by achieving results, exceeding business objectives and goals, and delivering exceptional customer service in a retail environment. As a leader, you foster an environment that inspires and develops your team, creating high performers. You thrive in a fast-paced setting, balancing multiple priorities with confidence and energy.
Most importantly, you’re passionate about every customer and team member’s experience, delivering the authentic hospitality, expertise, and sense of community that define the Lammle’s Experience.
Taking the reins as a Lammle’s Assistant Store Manager: Customer First Deliver exceptional customer service that reflects the Lammle’s Experience in every interaction
Lead by example on the sales floor, fostering genuine customer relationships and driving sales performance
Create a welcoming retail environment where customers feel valued, understood, and connected to the Western lifestyle
Work with store manager to actively support company initiatives and promotions, follow company visual standards, and identify opportunities to enhance the customer experience
Operational Excellence Support in leading day-to-day retail operations, with a focus on efficiency, consistency, and accountability
Execute company policies, programs, and operational standards with integrity and excellence
Maintain inventory accuracy and compliance standards
Ensure the store is clean, organized, and always aligned with health and safety practices
Assist in training store staff in alignment with Lammle's mission and values
Use impactful merchandising and visual presentation to bring the Lammle’s vision to life




Drive seasonal merchandising strategies, promotions, and product placement initiatives
Support in the coaching and training of the team on product knowledge, merchandising standards, and selling techniques; aligning with the Store Manager
Ensure store displays, storefronts, and promotional presentations align with company standards and brand image
Identify opportunities to maximize sales through strategic merchandising and product placement
Demonstrate a genuine passion for Western wear and solid product knowledge
People Focused Be a champion of Lammle’s mission, values, and performance culture in all that you do
Assist in building and retaining top talent to build a high-performing and engaged team
Inspire, coach, and mentor team members
Foster a positive, inclusive, and accountable work culture built on trust and respect
Maintain open, honest, and transparent communication with employees and partners across the organization
Skills: Engage, inspire, empower and motivate high performers and a success full team
Strong personal skills, outgoing and able to communicate with co-workers and customers
Sales and customer service orientated, ability to identify opportunities and problem solve
Critical thinking skills, proactive and creative
Ability to participate and lead special events at a store level, in collaboration with business and community partners
Self-motivated, having an ownership mentality and a can-do approach.
Qualifications: 2-3 years of retail management experience, preferable in a high-volume retail setting
Passion for Western wear, culture, and Tack Experience, is an asset
Flexibility including evenings, and weekends
Why you should Saddle Up with Lammle’s: Competitive compensation package
Health and Wellness Benefits
Earned Vacation
Generous Employee Discount
Growth opportunities
Working Conditions Ability to stand and walk for extended periods during shifts of up to 8 hours
Ability to lift, carry, and move merchandise weighing up to 50 pounds
Comfortable working in a fast-paced retail environment

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📌 Assistant Manager (British Columbia)
🏢 Lammle's Western Wear & Tack
📍 British Columbia