Director of Sales & Marketing

Location:
Olds, Alberta or local preferred | Remote flexibility available ProAll is seeking an accomplished commercial leader to shape and lead our next phase of growth. The Director of Sales & Marketing will own the commercial strategy for the business, with accountability for sustainable revenue growth, profitability, market expansion and long-term customer value. As a senior leader within the organization, this role will guide the Sales and Marketing teams, strengthen dealer and distribution performance, and translate market insight into focused business priorities. This is a high-impact opportunity for a strategic, hands-on executive who can build scalable commercial capabilities while staying closely connected to customers, partners and the realities of a specialized capital-equipment business. The successful candidate will bring disciplined leadership, sound financial judgment and the ability to align sales, marketing, product development and operations around a clear growth agenda.

What We Offer

- A role with real influence: You will have a meaningful voice in ProAll’s direction, with the opportunity to shape commercial strategy and influence decisions across the business.
- Competitive total rewards: Competitive base salary and bonus chance, comprehensive health and wellness benefits, up to 5% RRSP matching, and an Employee Stock Purchase Plan with a 15% company match.
- The best of both worlds: Make an impact within a focused, well-established entrepreneurial business while benefiting from the resources, stability and global reach of Terex.
- Visibility and autonomy: Step into a senior leadership role with the scope to bring forward ideas, make decisions and see the impact of your leadership firsthand.
- Flexibility in where you work: We value the connection that comes from being close to our Olds facility, but we also recognize that great leaders are not always local. For the right candidate, we are open to a remote arrangement with regular travel to Olds and other business locations.
- Opportunity beyond the role: Access leadership development,



professional growth and future career opportunities within the broader Terex organization.
- A workplace built on strong values: Join a team where safety, integrity, inclusion, collaboration and continuous improvement are part of how we work. What You Bring:
- A minimum of 10 years of progressive experience in sales, marketing or commercial leadership, including senior-level responsibility.
- Demonstrated success leading multi-regional or international sales organizations and delivering profitable growth.
- Experience developing and managing dealer or distribution networks within capital equipment, industrial manufacturing or a related sector.
- Strong financial and commercial acumen, including forecasting, budgeting, pricing strategy, margin management and P&L; accountability.
- A strategic mindset supported by disciplined execution, sound judgment and the ability to turn market insight into measurable action.
- An engaging and credible leadership style, with the ability to influence across functions and build trusted relationships with customers, partners and senior stakeholders.
- Excellent communication, negotiation and presentation skills. What You’ll Lead:
- Develop and execute annual and multi-year commercial strategies aligned with ProAll and Terex business objectives.
- Drive revenue growth, market share, profitability and customer retention across assigned markets and territories.
- Lead, coach and develop a high-performing Sales and Marketing organization, including succession planning and talent development.
- Establish clear sales objectives, performance measures and accountability for direct sales teams and distribution partners.
- Strengthen dealer and distribution networks,



improve underperforming regions and identify opportunities for expansion into new markets.
- Oversee brand strategy, marketing, lead generation, trade shows and customer-engagement initiatives.
- Advance CRM discipline, pipeline visibility and forecasting accuracy across the commercial organization.
- Lead commercial budgeting, sales targets, pricing strategy and forecasting, with strong attention to financial performance and P&L; outcomes.
- Partner with Product Development, Engineering and Operations to translate customer and market insight into product and operational priorities.
- Monitor competitor activity, market developments and pricing trends to inform timely commercial decisions.
- Provide commercial leadership within the S&OP; process to support capacity planning, customer commitments and profitable growth.
- Champion ProAll’s safety expectations, business ethics and commitment to a positive, inclusive workplace. Why ProAll? At ProAll, you will not just be one of many leaders in a large corporate structure. You will have the opportunity to make a visible impact on the business, work closely with leaders across the organization, and help shape where we go next. At the same time, being part of Terex provides access to the resources, expertise and global opportunities of a larger organization. It’s a unique combination: the ability to influence and move quickly within ProAll, with the backing and reach of a global company. If you’re looking for a senior leadership opportunity where you can help build the strategy, not simply inherit it, this could be the right next step. Ready to Apply? Submit your application through this job posting. We thank all applicants for their interest in this opportunity. Please note that only candidates selected for an interview will be contacted. We respectfully request no phone inquiries. Learn more

about us
here: https://proallinc.com/ Learn more about Terex: http://terex.com/

Benefits:
- Dental care
- Employee stock purchase plan
- Extended health care
- Paid time off
- RRSP match
- Vision care Work

Location:
Hybrid remote in Olds, AB T4H 1V1

📌 Director of Sales and Marketing (Olds)
🏢 ProAll International Manufacturing Inc. – A Terex Brand
📍 Olds