E-Commerce Manager

Location:
Toronto, ON (Four days in office, one day remote) Start Date: November 16, 2026 Sutherland House is a fast-growing Canadian independent publisher with a national and international profile. We publish serious nonfiction, history, politics, culture, and literary titles, and we work closely with authors, bookstores, media, and cultural institutions across Canada. We are seeking an experienced, results-driven E-Commerce Manager to lead and expand our digital sales operations, strengthen our online retail presence, and drive revenue growth across our publishing imprints.

About the Role
The E-Commerce Manager will take ownership of the company's e-commerce strategy and operations, with a particular focus on Amazon, online retail platforms, digital advertising, and direct-to-consumer sales. This is a senior, hands-on leadership position requiring extensive experience managing Amazon Seller Central, Vendor Central, Fulfilment by Amazon (FBA), and other e-retailer platforms. The successful candidate will be responsible for developing, implementing, and optimizing strategies that translate digital advertising investments into measurable sales growth. We are looking for someone who can independently lead our e-commerce operations, identify new revenue opportunities, and stay ahead of emerging technologies, digital marketing trends, and developments in online book retailing. The e-commerce manager will report directly to the publisher and play a key role in shaping the company's digital sales strategy. E-Commerce Strategy & Leadership
- Lead, develop, and execute the company's overall e-commerce strategy to maximize online sales, profitability, and market reach across all publishing imprints.
- Take full ownership of day-to-day e-commerce operations, ensuring effective execution, continuous optimization, and measurable business results.
- Plan, direct, and evaluate digital marketing strategies and programs to promote the sale of the company's titles across all imprints and online sales channels.
- Identify new e-commerce opportunities, emerging technologies, and digital retail trends to strengthen the company's competitive position.
- Monitor developments in online book sales, consumer purchasing behaviour, and e-retailer algorithms to inform strategic decisions.
- Establish performance targets, monitor key performance indicators (KPIs), and develop strategies to achieve revenue and growth objectives. Amazon Marketplace Management
- Lead and manage the company's Amazon marketplace operations, including three Amazon Seller Central accounts and one Vendor Central account.
- Oversee all aspects of Amazon selling, including product listings, inventory planning, replenishment, pricing, fulfilment, and marketplace performance.
- Direct the company's Fulfilment by Amazon (FBA) operations, ensuring inventory availability, productive stock management, and optimal sales performance.
- Lead the continued development and expansion of the company's third-party Amazon marketplace business, including transitioning acquired publishing imprints from the wholesale vendor model to a direct-selling model.
- Optimize Amazon product listings, including titles, descriptions, keywords, categories, and enhanced product content,



to improve discoverability and conversion rates.
- Manage Amazon Brand Registry and marketplace brand protection initiatives using the company's registered trademarks.
- Monitor account health, marketplace compliance, customer experience, and operational performance across all Amazon accounts. Digital Advertising & Sales Growth
- Develop, execute, and optimize digital advertising campaigns designed to generate direct, measurable sales.
- Plan, direct, and evaluate Amazon Ads campaigns across the company's seller and vendor accounts.
- Manage advertising budgets, bidding strategies, keyword selection, product targeting, and campaign performance.
- Analyze advertising performance using metrics such as return on advertising spend (ROAS), advertising cost of sales (ACoS), conversion rates, and revenue growth.
- Identify opportunities to improve advertising efficiency, reduce acquisition costs, and maximize profitability.
- Develop and manage online advertising initiatives across relevant platforms, including Google Ads and other digital marketing channels.
- Translate advertising data and consumer insights into actionable strategies that increase book sales.
- Continuously test and refine advertising campaigns, targeting strategies, and promotional initiatives to improve performance. Search Engine Optimization & Digital Discoverability
- Lead search engine optimization (SEO) strategies to improve the visibility and discoverability of the company's titles across search engines, Amazon, and other online retail platforms.
- Conduct keyword research, competitor analysis, and search trend monitoring to inform product listings, advertising campaigns, and website content.
- Stay current with evolving search algorithms, AI-driven search technologies, e-commerce tools, and digital marketing best practices.
- Identify and implement new technologies and strategies that improve online discoverability, customer engagement, and sales conversion. Sales Analysis & Reporting
- Analyze monthly sales performance across Amazon, the company's website, and other online retail channels.
- Identify sales gaps, market opportunities, underperforming titles, and areas for revenue growth.
- Prepare regular performance reports, including sales trends, advertising effectiveness, campaign results, and profitability.
- Present findings, strategic recommendations, and growth opportunities directly to the publisher.
- Conduct market research and comparable-title analysis to support seasonal catalogue planning, pricing strategies, and marketing initiatives.
- Collaborate with editorial, production, sales, and marketing teams to align e-commerce initiatives with publication schedules and company objectives. Required Qualifications
- Minimum 3years of progressive experience in e-commerce management, digital sales, or online retail operations,



including substantial experience independently leading e-commerce strategy and operations.
- Demonstrated expertise in Amazon Seller Central, Vendor Central, and Fulfilment by Amazon (FBA).
- Proven experience managing Amazon advertising campaigns, including budget allocation, keyword targeting, bidding strategies, and campaign optimization.
- Strong understanding of digital advertising platforms, including Amazon Ads and Google Ads, with demonstrated success converting advertising investments into measurable sales.
- Advanced knowledge of SEO, online product discoverability, conversion rate optimization, and e-commerce analytics.
- Experience managing inventory, product listings, and marketplace operations across multiple online retail accounts.
- Demonstrated ability to analyze sales data, identify commercial opportunities, and develop actionable strategies to increase revenue.
- Experience overseeing e-commerce website development, optimization, or platform migration projects.
- Strong understanding of emerging e-commerce technologies, digital marketing tools, and online consumer behaviour.
- Excellent organizational, analytical, communication, and project management skills.
- Ability to work independently, make strategic decisions, and take ownership of results. Preferred Qualifications
- Experience in book publishing, book retailing, or another consumer products industry.
- Familiarity with the online book marketplace, including Amazon's book categories, discoverability algorithms, and purchasing trends.
- Experience managing multiple Amazon seller accounts or overseeing transitions from Vendor Central to Seller Central.
- Knowledge of Amazon Brand Registry and online marketplace brand protection.
- Experience working with external website development agencies and e-commerce technology providers.
- Familiarity with Google Analytics, Google Merchant Center, and other digital sales and marketing analytics tools.
- Experience developing and executing direct-to-consumer sales strategies.

What We Offer

- A steady, in-office role with a respected Canadian independent publisher
- Health and dental benefits
- Two weeks paid vacation
- Hybrid schedule (Four days in office, one day remote)
- A clear schedule and defined responsibilities
- Complimentary books, ebooks and company swag The Ideal Candidate The ideal candidate is a commercially minded e-commerce professional who combines strategic leadership with hands-on technical expertise. They are proactive, analytical, and results-oriented, with a proven ability to independently manage complex online retail operations and turn digital marketing strategies into tangible revenue growth. They understand that successful e-commerce management requires more than maintaining online listings or running advertising campaigns. It requires continuously evaluating sales performance, identifying opportunities, adapting to new technologies, and implementing strategies that deliver measurable results. Above all, we are looking for someone who can take ownership of our e-commerce business, lead its operations, and drive its continued growth. Pay: $22.00-$24.00 per hour Work

Location:
Hybrid remote in Toronto, ON M4G 1C9

📌 E-Commerce Manager (Toronto)
🏢 Sutherland House Books
📍 Toronto