Marketing Coordinator Position Type: Full-Time Reports To: President Position Overview We are seeking a motivated, creative, and results-driven Marketing Coordinator to support the planning, execution, and analysis of our marketing initiatives. The ideal candidate will have hands-on experience managing digital marketing campaigns, particularly through Google Ads and Meta Ads (Facebook and Instagram), and a strong understanding of how to measure campaign effectiveness and optimize marketing performance. This position requires a combination of creativity, analytical thinking, organizational skills, and the ability to manage multiple projects simultaneously. The Marketing Coordinator will play an important role in increasing brand awareness, generating qualified leads, supporting our dealer network, and driving customer engagement across North American markets.

Key Responsibilities
Digital Marketing & Advertising
- Plan, execute, monitor, and optimize digital advertising campaigns across Google Ads, Facebook, and Instagram.
- Manage Google Search, Display, remarketing, and Meta advertising campaigns to reach targeted audiences.
- Develop and implement audience targeting strategies based on geography, demographics, interests, and customer behavior.
- Monitor advertising budgets and optimize spending to maximize return on investment (ROI).
- Conduct keyword research, audience analysis, and competitor research to identify opportunities.
- Coordinate the creation of advertising content, including graphics, videos, copy, and landing pages.
- Conduct A/B testing to improve advertising performance and conversion rates. Campaign Execution & Performance Analysis
- Coordinate the development and execution of integrated marketing campaigns across digital, print, email, and social media channels.
- Track and analyze key performance indicators (KPIs), including impressions, click-through rates, cost per click, conversions, cost per lead, and return on advertising spend.
- Utilize Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, and other reporting tools to evaluate campaign effectiveness.
- Prepare regular marketing performance reports highlighting results, trends, and opportunities for improvement.
- Provide data-driven recommendations to improve campaign effectiveness and marketing budget allocation.




- Monitor lead generation activities and collaborate with the sales team to evaluate lead quality and campaign outcomes. Content Creation & Brand Management
- Assist in developing marketing materials, including brochures, product literature, advertisements, presentations, and promotional materials.
- Create, schedule, and manage content across company social media platforms.
- Maintain consistent branding and messaging across all marketing channels.
- Coordinate website content updates and support search engine optimization (SEO) initiatives.
- Work with internal teams and external suppliers to develop engaging and effective marketing content.
- Support photography, video production, and other creative projects. Sales & Dealer Marketing Support
- Develop marketing materials and promotional campaigns to support the company's dealer network.
- Coordinate marketing initiatives targeting end users while supporting sales through authorized dealers.
- Collaborate with sales representatives and dealers to identify regional marketing opportunities.
- Assist with trade shows, industry events, product launches, and promotional activities.
- Support targeted marketing campaigns across the United States and Canada. Qualifications & Experience Required Qualifications
- Post-secondary education in Marketing, Business, Communications, or a related field.
- 2–4 years of experience in marketing, digital advertising, or a similar role.
- Demonstrated hands-on experience creating, managing, and optimizing Google Ads and Meta Ads campaigns.
- Experience executing marketing campaigns and analyzing performance data.
- Proficiency with Google Analytics 4 (GA4), Google Ads, and Meta Ads Manager.
- Strong understanding of digital marketing metrics, campaign tracking, and conversion optimization.
- Experience managing social media platforms and developing digital content.
- Excellent written and verbal communication skills.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Proficiency with Microsoft Office,



particularly Excel and PowerPoint. Preferred Qualifications
- Experience with Canva, Adobe Creative Suite, or similar design software.
- Familiarity with email marketing platforms and CRM systems.
- Understanding of SEO, website management, and content marketing.
- Experience with Google Tag Manager, conversion tracking, and marketing dashboards.
- Previous experience in B2B marketing, agricultural equipment, manufacturing, or dealer-distributed products.
- Experience coordinating trade shows and industry events.
- French language proficiency would be considered an asset. Key Skills & Attributes
- Analytical mindset: Comfortable interpreting marketing data and translating insights into actionable improvements.
- Results-oriented: Focused on measurable outcomes, lead generation, and maximizing marketing effectiveness.
- Creative thinking: Ability to develop engaging campaigns and compelling marketing messages.
- Self-motivated: Capable of independently managing projects and taking initiative.
- Detail-oriented: Strong attention to accuracy, consistency, and brand standards.
- Collaborative: Works effectively with sales teams, dealers, external agencies, and internal stakeholders.
- Adaptable: Comfortable working in a fast-paced environment with changing priorities. Measures of Success Performance in this role will be evaluated based on:
- Successful execution of marketing campaigns on time and within budget.
- Improvement in digital advertising performance and cost efficiency.
- Growth in qualified lead generation and customer engagement.
- Accuracy and quality of marketing reporting and analysis.
- Consistency and effectiveness of brand messaging.
- Successful coordination of marketing projects, sales support materials, and industry events. Why Join Our Team? This is an prospect to take an active role in developing and executing marketing strategies for an established company serving the North American agricultural industry. The successful candidate will gain hands-on experience across digital advertising, campaign management, brand development, and sales support, while making a measurable contribution to the company's continued growth. Pay: $55,000.00-$60,000.00 per year

Benefits:
- Dental care
- On-site parking
- Paid time off
- RRSP match
- Vision care Work

Location:
In person

📌 Marketing Coordinator (Beachville)
🏢 Bioret Agri
📍 Beachville