Marketing Manager

What to expect as a Marketing Manager at Elastic Path?

We are looking for an ambitious marketer who is creative, analytical, and bold about driving demand. As a Marketing Manager at Elastic Path, you will be responsible for driving the execution of programs focused on growing our qualified pipeline and driving brand awareness. This role reports to the VP of Marketing. You are a self‑starter with a proven track record of crafting and orchestrating successful multi‑channel marketing programs. You are eager to get hands‑on with answer engine optimization, search, YouTube, and website content, and you use AI tools to move faster and get more done. You never shy away from trying new tactics, channels, and tests, and are someone who is naturally stretching your abilities, pushing your colleagues to do the same. You are somebody who has an itch for AI. You are constantly on X, Substack, LinkedIn, YouTube learning more about the frameworks and systems that drive efficient agentic work.

Location: This is a remote role based in the United States or Canada - candidates are required to be located in the United States or Canada to be considered. Preference will be given to candidates in the Eastern Time Zone. Elastic Path is a Remote First employer, so you’ll have the tools to work from wherever you are based.

We review applicants from both country listings in a single combined candidate pool, so please only apply to one listing.

Key Responsibilities:

- ICP and Buyer Focus: Make sure every program reaches enterprise brands with complex commerce needs and speaks to the specific roles on their buying committee. Tailor messaging by buyer, and measure success by pipeline from target accounts rather than lead volume alone.




- Answer Engine Optimization (AEO): Create content that drives Elastic Path’s visibility in AI answer engines and traditional search, including video content for YouTube. Track how Elastic Path shows up in AI-generated answers and search results, and use what you learn to shape what we publish next.
- Website Management: Build and publish new website content including but not limited to blogs, landing pages, product and solutions pages, ebooks, and case studies. Coordinate with the web development agency on any website needs or troubleshooting issues.
- Campaign Management: Plan and execute multi‑channel campaigns that drive hand raisers, from content offers like ebooks, case studies, and webinars to product launches and events. Own campaign setup in HubSpot, including landing pages, forms, and lead routing.
- Performance Reporting: Track and report on campaign, website, and AEO performance in terms of leads, pipeline, and revenue influenced. Build recurring reporting that shows the team what’s working and where to shift effort.
- Continuously Test: Testing and learning is a critical part of this role. Ideate and execute on tests for all available channels, analyze the results and share key findings to the broader team.

What experience do you need to Be Remarkable in this position?





- 3-5 years of experience in B2B SaaS; e‑commerce experience strongly preferred.
- Excellent written and verbal communication skills
- Experience with managing a CMS and HubSpot
- Currently using AI for 60% or more of your current workday
- Experience managing paid campaigns across LinkedIn, Google, and Meta is a plus
- Solid ability with context switching. You are someone who can quickly jump in and out of workstreams
- Detail oriented with strong project management skills

Who we are:

Elastic Path is on a mission to break through the barriers that prevent commerce leaders from delivering extraordinary shopping experiences. Today, that means making Composable Commerce accessible to all brands by reducing the cost, time, and overall risk of implementing and managing a multi‑vendor approach. With Elastic Path, both business and tech teams are able to innovate on their own terms, fully embrace composability, and in turn, never compromise on what’s possible. Learn more at www.elasticpath.com.

Be Open. Be Remarkable. Be the Team. Be the Customer. The values we live by.

The Perks?

- We go the extra mile to provide you & your family with exceptional perks, wherever you may be located. This includes paid vacation and sick leave, stock options, full extended health, dental and additional coverages.
- You’ll get access to annual stipends for your own professional development, remote working and more.
- We are a remote‑first company, giving you the flexibility to work where you’re most productive—supporting better work‑life balance, fewer commutes, and greater focus.
- When in‑person connection adds value, you'll have access to a shared workspace for optional collaboration, connection, or a c

📌 Marketing Manager (Moncton)
🏢 Elastic Path
📍 Moncton