Lead marketing strategy, budgets, and reporting for Manulife’s Retirement and Wealth Marketing team in Toronto through a hybrid arrangement. As Director of Marketing Strategy and Business Management, you will align annual and in-year plans with enterprise priorities. You will coordinate investments, resources, dependencies, and trade-offs across Canada and the US. The role supports leadership through KPIs, analytics, financial oversight, NPS insights, and executive reporting.

Key Responsibilities
Lead annual and in-year marketing planning Establish governance, reporting, and decision-making forums Manage budgets, forecasts, spending, and financial reporting Connect NPS insights with action plans and decisions Champion AI adoption across Marketing

Requirements:
Bachelor’s degree and eight to ten-plus years’ experience Asset management or related industry experience Agency experience required; management experience preferred Budget planning, forecasting, and variance analysis expertise Knowledge of investment markets and regulatory guidelines Bring strategic planning, financial management, analytics, and AI capabilities to Manulife’s Retirement and Wealth Marketing leadership.

📌 Marketing Strategy Director Toronto (Canada)
🏢 Manulife/John Hancock
📍 Canada