ScholarshipOwl is the largest scholarship marketplace in the U.connecting over 14 million Gen Z students with private scholarships — and the brands that power them. Our mission is to make education financing more accessible and engaging, while giving brands a way to connect with the next generation. We’re powered by AI technology that simplifies scholarship discovery, streamlines the application process, and delivers measurable results for both students and partners. Whether it’s helping students secure funding or enabling brands to run impactful campaigns, we’re reshaping how education is funded — and discovered. to take full ownership of scaling user acquisition across paid (PPC) and partner (Affiliate) channels. In this player‑coach role, you will manage, develop, and coach a dedicated team of PPC and Affiliate Managers while maintaining direct involvement in campaign mechanics, tracking architecture, and partner economics. If you are an experienced performance marketer who loves diving deep into funnel economics, diagnosing attribution leaks, catching traffic fraud, and mentoring high-output teams, this role is built for you. Team Leadership & Coaching: Act as a hands‑on "player‑coach," mentoring the Affiliate and PPC team while setting clear KPIs, testing roadmaps, and accountability standards. Conduct structured performance reviews with each team member and ensure clear ownership of priorities and deliverables. Stakeholder Communication: Update adjacent team leads and relevant stakeholders on performance, risks, opportunities, and changes to projections. Manage and dynamically allocate multi‑channel acquisition budgets across PPC and Affiliate networks based on real‑time CAC, ROAS, and LTV.



Guide the team's daily execution—​from PPC bidding and creative testing to negotiating high‑leverage affiliate deals and scaling new traffic sources. Unit Economics & Forecasting: Own the math behind customer acquisition, monitoring full‑funnel conversion rates, payback periods, and delivering accurate weekly forecasts. Data Integrity & Fraud Triage: and aggressively eliminate click fraud, bot traffic, and budget waste. 3+ years of professional performance marketing / user acquisition experience, with at least 1+ year in a hands‑on PPC role, 1+ year in hands‑on affiliate management, and 1+ year managing or leading a growth/traffic team. Proven ability to balance strategic leadership, team communication, and coaching with direct execution—pulling reports, analyzing campaign mechanics, and troubleshooting ad accounts alongside your team. Demonstrated track record managing meaningful acquisition budgets and making disciplined, performance‑based capital allocation decisions. PPC Execution: Robust working knowledge of PPC campaign management, keyword bidding, creative testing, and paid media optimization. Commercial Acumen & Affiliate Strategy: Economics, Analytics & Traffic Quality In-depth understanding of full‑funnel performance metrics, including CAC/CPA, conversion rates, payback periods, ROAS, and LTV. Traffic Quality & Fraud Mitigation: Demonstrated ability to evaluate traffic quality and actively diagnose issues such as click fraud, attribution hijacking,



bot traffic, poor targeting, or low‑intent sources. Strong analytical and quantitative foundation, with the ability to independently query data, segment performance, uncover hidden patterns, and identify incremental growth opportunities. Communication & Transparency: Clear, direct communication style with the ability to simplify complex data, while remaining completely transparent and honest when performance misses targets. Composed, objective demeanor during unexpected performance drops, combined with a natural curiosity to dig beneath surface‑level explanations. Advanced Technical & Data Skills Proficiency in writing SQL queries to pull, aggregate, and analyze raw data independently. Basic programming or scripting experience to automate repetitive workflows. Hands‑on experience building custom dashboards or automated reporting solutions. Clay, automated web scrapers, LLMs for copy/data analysis). Track record of managing PPC and affiliate acquisition simultaneously while scaling a user acquisition function. Industry Background, Network & Education An active personal network of affiliate partners, traffic brokers, and direct publishers. Proven history of attending relevant industry conferences and converting them into commercial partnerships. Degree or professional qualification in Marketing, Business, Economics, Statistics, Data, or a related field (hands‑on track record prioritized over formal education). Build technology that helps students unlock education opportunities and reduce financial barriers. Fully Remote: Computer Upgrade Budget: Up to $1,600 to invest in your ideal primary work computer. Up to $800 to set up your home office. Annual Global Off‑sites:

📌 Directeur, Marketing numérique (Canada)
🏢 Company 1 The Manufacturers Life Insurance
📍 Canada