Content Producer / Video Content Strategist

Help bring Light Cellar’s knowledge, people, products and experiences to life through video.

Light Cellar is home to a wealth of food knowledge, herbal wisdom, creative personalities and educational experiences. We’re looking for a strategic, hands-on Content Producer / Video Content Strategist to help share more of that goodness with our community.

From product features and recipes to educator-led videos and recurring series, you’ll create content that helps people learn, feel inspired and confidently bring our products into their everyday lives.

This role combines creative strategy with hands-on production. You’ll help uncover compelling stories, shape ideas, film and edit, publish and distribute content, and learn from what performs across YouTube, Instagram and other marketing channels.

What You’ll Do

Find the stories worth sharing
Work with our founder, marketing team, chef and educators to identify content opportunities across Light Cellar. Bring fresh ideas, develop recurring formats and help turn our team’s knowledge into engaging stories.

Film and edit engaging video
Create long-form and short-form content with clear audio, thoughtful visuals and strong storytelling. You’ll work on everything from simple product tips and seasonal features to recipes, class promotions and deeper educational videos.

Lead our YouTube presence
Take ownership of publishing and developing our YouTube channel, including long-form videos, Shorts, titles and thumbnails. Explore ways to help people discover our content, keep watching and come back for more.

Create and publish Instagram content
Create and regularly publish Instagram Reels and Stories as part of the day-to-day content rhythm. This includes identifying useful short-form moments, editing them efficiently, packaging them appropriately for the platform and keeping strong content moving consistently rather than sitting in an editing queue.

Publish and make the most of each recording
Adapt and distribute content across the channels where it will be most useful,



in coordination with our broader marketing calendar.

A single recording might become:

YouTube episode Shorts/Reels Instagram Stories product-page video email content recipe/content page future campaign or advertising creative

We want someone who naturally looks for ways to get more value from strong source content rather than treating every platform as a completely separate production.

Bring more video to our online shop
Create product demonstrations, staff recommendations, FAQs and educational videos that help customers understand what we carry and how to use it.

Website and Shopify implementation will remain with our marketing/ecommerce team; this role is responsible for creating the video assets and helping determine where video can be most helpful.

Develop educational series
Help shape ongoing formats such as Light Cellar Kitchen, a cooking, nutrition and natural-living show featuring our founder and head chef. Explore practical approaches to recurring filming, long-form content and live production.

Build a creative process that works
Develop simple workflows for capturing, editing, organizing, repurposing and publishing content consistently.

We do not want every video to become a major production. A key part of the role is helping us shorten the distance between:

idea capture edit publish learn

Use analytics to improve the content
Track and review channel-level performance across YouTube, Instagram and other social platforms — including views, retention, watch time, engagement, followers/subscribers, shares and traffic.

You’ll use those signals to help answer:

What worked? Why? What should we improve? What should we test next?





You’ll report those insights regularly so they can be combined with broader ecommerce and marketing data such as website traffic, conversion, sales and customer growth.

What You’ll Bring

- Experience filming and editing video, with a portfolio that shows your work.

- Strong instincts for storytelling, hooks, pacing and what keeps an audience engaged.

- An understanding of YouTube, Instagram, short-form social video, titles, thumbnails and content distribution.

- Confidence with lighting, audio, framing and practical production setups.

- Initiative to spot opportunities, propose ideas and move projects from concept to publication.

- A collaborative approach and the ability to help people feel comfortable on camera.

- An analytical mindset and interest in using performance data to improve creative decisions.

- An understanding that the goal is not simply more views or more content, but content that builds trust, creates reach and ultimately contributes to business growth.

- An organized, resourceful approach, including using AI tools where they support a faster and more efficient workflow.

- An appreciation for content that feels knowledgeable, human, curious and real.

Experience with livestreaming, ecommerce, founder-led or educator-led content, and paid advertising/Meta Ads would be an asset.

Why Create With Light Cellar?

You’ll have access to passionate educators, unique ingredients, hands-on experiences and a steady source of stories to explore.

Working closely with our founder and marketing team, you’ll have room to bring ideas, experiment with formats, learn from performance and help shape how Light Cellar shares its knowledge.

We’re not looking for someone who simply waits for a list of videos to edit.

We’re looking for someone who can help us build a repeatable content engine — turning what Light Cellar knows and does every day into content that reaches, teaches and connects with people.

If you’re curious about food, herbs, wellness and community, and love turning good ideas into content people connect with, we’d love to hear from you.

📌 Content Producer / Video Content Strategist (Calgary)
🏢 Light Cellar
📍 Calgary