Dalton Pharma Services is a leading partner in the development and manufacture of medicines and drugs for a healthier world. We develop and manufacture innovative new products that positively impact the lives of people across the globe. Our customers range from the largest pharmaceutical companies in the world to the smallest start-ups working on the next innovation in healthcare and wellness.

We are seeking a Marketing Manager who demonstrates strong leadership, initiative, and integrity, with excellent interpersonal, communication, and collaboration skills. As a key member of the Business Development and Marketing team, you will lead and execute strategic marketing initiatives that enhance brand visibility, generate qualified opportunities, and support the company's business growth objectives.

Roles and responsibilities:

- Develop and execute marketing strategies and annual marketing plans aligned with the company's growth objectives.
- Conduct market research and competitive intelligence to identify industry trends, customer needs, and emerging business opportunities.
- Develop compelling value propositions and positioning strategies that differentiate the company's CDMO services in the marketplace.
- Generate qualified leads and support the business development pipeline through targeted marketing initiatives and campaigns.
- Plan, implement, and manage integrated marketing campaigns tailored to pharmaceutical, biotechnology, and related life sciences clients.
- Measure and report on marketing performance, including lead generation, campaign effectiveness, pipeline contribution, and return on investment.
- Enhance brand awareness and strengthen the company's reputation through consistent messaging and strategic promotion of capabilities and success stories.
- Create, maintain, and continuously improve marketing materials, including brochures,



capability statements, service sheets, presentations, website content, email campaigns, case studies, and trade show materials.
- Manage and optimize the company website to ensure accurate content, strong user experience, and effective lead generation.
- Develop and execute digital marketing strategies, including SEO, social media, email marketing, and online advertising campaigns.
- Create thought-leadership content, technical articles, white papers, case studies, and other materials that highlight the company's expertise and capabilities.
- Monitor website traffic, marketing analytics, lead-generation metrics, and customer engagement to support data-driven decision-making.
- Coordinate the company's participation in industry conferences, trade shows, webinars, and networking events, including planning, coordination, promotional activities, and follow-up.
- Track and evaluate the return on investment of events, sponsorships, and marketing initiatives, and recommend improvements based on performance data.

Requirements:

- Bachelor's degree in Marketing, Business Administration, Life Sciences, Chemistry, Biochemistry, Pharmacy, Biotechnology, or a related field.
- MBA or advanced scientific degree is preferred.
- Skilled training in pharmaceutical marketing, sales, or business development is an asset.
- Minimum 5 years of experience in the pharmaceutical, biotechnology, CDMO, or related life sciences industry.
- Proven experience in B2B marketing, lead generation,



and customer engagement.
- Strong understanding of pharmaceutical development, manufacturing processes, and scientific principles is preferred.
- Demonstrated knowledge of digital marketing, content marketing, market research, competitive intelligence, and campaign management.
- Ability to identify, assess, and capitalize on new market opportunities and emerging industry trends.
- Proficiency with social media platforms, marketing automation tools, and CRM systems; experience with design tools (e.g., Canva or Adobe Creative Suite) and marketing analytics platforms (e.g., Google Analytics, LinkedIn Campaign Manager) is considered an asset.
- Familiarity with AI-powered tools for content creation, market analysis, design, and workflow automation is an asset.
- Excellent verbal, written, presentation, and interpersonal communication skills.
- Strong organizational, analytical, and project management skills, with the ability to manage multiple priorities and deadlines.
- Proficient in Microsoft Office applications, particularly Excel, PowerPoint, Word, and data management tools.
- Initiative-taking, results-oriented, and capable of working effectively both independently and within a cross-functional team environment.

While we appreciate all applications received, only those selected for an interview will be contacted.

Job Type: Full-time

Pay: $75,000.00-$95,000.00 per year

Benefits:

- Dental care
- Extended health care
- Life insurance
- Vision care

Application question(s):

- Can you work on-site from Monday to Friday?

Education:

- Bachelor's Degree (preferred)

Experience:

- Marketing: 5 years (required)
- Pharmaceutical Industry: 5 years (required)
- manage portfolio of customer accounts: 5 years (required)

Work Location: In person

📌 Marketing Manager (North York)
🏢 Dalton Pharma Services
📍 North York