Drive integrated campaigns using CRM automation and email marketing at Variety, working fully on-site in Scarborough, Ontario. Support growth and engagement. Reporting to the Director, Brand & Communications, this specialist develops, coordinates, and executes campaigns across organizational priorities. The work spans acquisition, conversion, retention, renewal, and re-engagement. You will collaborate with Membership, Programs, Fitness, Fundraising, and other teams while tracking performance and producing marketing content.

Key Responsibilities
Plan integrated campaigns for membership, programs, fitness, facilities, and events Build, test, schedule, and report email and automated communications Coordinate campaigns across digital, print, social, website, and onsite channels Track engagement, inquiries, conversions, registrations,



retention, and attributable revenue Write and proofread promotional and campaign content

Requirements:
Degree, diploma, or equivalent relevant marketing experience Approximately three to five years of hands-on campaign experience Experience with CRM, email marketing, segmentation, and automation tools Solid writing, editing, proofreading, and quality assurance skills Proficiency in Canva, Microsoft 365, analytics, and campaign reporting Bring campaign management, marketing automation, analytical judgment, and careful communication to Variety’s growth and engagement priorities.

📌 Marketing Campaign Specialist Growth Engagement (Canada)
🏢 Variety Village
📍 Canada