Consumer marketing Manager

Nextleaf Solutions | Coquitlam, BC | Hybrid

Build Brands That Stand Out. Create Marketing That Matters.

Great brands are built through creativity, consistency, and a genuine understanding of the people behind every purchase.

At Nextleaf Solutions, we're looking for a Consumer Marketing Manager to help shape how our growing family of cannabis brands connects with consumers, builds recognition, and stands out in a competitive market.

This is a hands-on opportunity for someone who loves bringing brands to life, from developing compelling campaigns and digital content to supporting product launches and creating meaningful retail education experiences.

If you're creative, commercially minded, and excited about building brands in Canada's evolving cannabis industry, we'd love to hear from you.

Who We Are

Nextleaf Solutions is a Canadian cannabis company focused on innovation, quality, and building a sustainable future in the industry.

From product development and manufacturing to bringing brands to market, we're passionate about creating products that stand out for the right reasons.

Our work is guided by three core values:

Building a Sustainable Legacy. We make decisions with long-term success in mind.

We Are Authentic. We believe in transparency, accountability, and doing what we say we'll do.

We Are Innovators. We challenge conventional thinking and look for better ways to do things.

What You'll Do

As our Consumer Marketing Manager, you'll lead consumer-facing marketing initiatives across Nextleaf's family of brands, working closely with Product Management, Sales, Trade Development, Quality Assurance, and Regulatory.

Shape Our Brands

- Manage brand voice, positioning, and guidelines across our portfolio.
- Research consumer preferences, market trends, and emerging opportunities to inform marketing strategies.
- Maintain consistent brand representation across packaging, retail materials, digital platforms, and campaigns.
- Collaborate with Product Management to align brand messaging with product positioning and innovation.

Bring Campaigns & Product Launches to Life

- Plan and execute consumer marketing campaigns and product launches across provincial markets.




- Develop and maintain an annual marketing calendar aligned with commercial priorities.
- Manage marketing budgets, campaign timelines, and deliverables.
- Coordinate external agencies, designers, and content creators.
- Evaluate campaign performance and identify opportunities for improvement.

Connect With Retailers & Budtenders

- Develop product education materials, budtender training resources, and compliant point-of-sale assets.
- Collaborate with Sales and Trade Development on retail education programs, store visits, and industry events.
- Support initiatives that strengthen product knowledge, brand recognition, and retail engagement.
- Ensure educational and promotional materials meet applicable provincial requirements.

Create Engaging Digital Experiences

- Manage brand websites, email marketing, and applicable age-gated digital and social platforms.
- Develop creative, compliant content that supports product awareness and consumer education.
- Maintain consistent brand messaging across digital channels.
- Monitor digital engagement, audience growth, and campaign effectiveness.

Balance Creativity With Compliance

- Ensure marketing activities align with the Cannabis Act and applicable provincial promotion restrictions.
- Coordinate reviews of marketing claims, imagery, and promotional materials with Regulatory and Quality Assurance.
- Analyze campaign results, provincial sales data, and retailer feedback to measure effectiveness.
- Prepare performance updates and recommend opportunities to strengthen consumer engagement and sales performance.

What You Bring

We're looking for someone who combines creative thinking with strong execution, commercial awareness, and the ability to turn ideas into results.

You'll bring:

- At least 4 years of experience in consumer marketing, brand management, or a related role, preferably within consumer packaged goods or a regulated industry.




- Working knowledge of Canadian cannabis promotion regulations or comparable regulated marketing environments.
- Demonstrated experience planning and executing marketing campaigns from concept through performance evaluation.
- Experience managing marketing budgets, agencies, designers, or external service providers.
- Solid writing skills, creative judgment, and brand management experience.
- Proficiency with digital marketing platforms, Microsoft Office, and marketing analytics tools.
- Confidence interpreting sales and campaign performance data to support business decisions.
- Strong organizational, communication, and project management skills.

Even better if you have:

- Experience marketing Canadian cannabis brands.
- Experience developing budtender education programs or retail engagement initiatives.
- Post-secondary education in Marketing, Communications, Business, or a related discipline.

Why Nextleaf?

At Nextleaf, you'll have the opportunity to contribute to the growth of our brands, bring creative ideas forward, and see the impact of your work across multiple areas of the business.

We value people who take initiative, challenge conventional thinking, and find innovative ways to connect great products with the people who enjoy them.

What You Can Expect:

- Location: Coquitlam, BC.
- Work Arrangement: Hybrid, with working hours and scheduling arrangements to be determined in collaboration with the hiring manager.
- Environment: A collaborative, cross-functional role combining creative development, brand strategy, digital marketing, and consumer engagement.
- Variety: Opportunities to participate in product launches, retail initiatives, industry events, and occasional travel.

Ready to Build What's Next?

If you're passionate about building brands, creating engaging marketing experiences, and making an impact in Canada's cannabis industry, we'd love to hear from you.

Apply today and help us build what's next.

Nextleaf Solutions is committed to providing an inclusive and respectful workplace. We welcome applications from qualified candidates of all backgrounds and experiences.

Pay: $85,000.00-$95,000.00 per year

Work Location: Hybrid remote in Coquitlam, BC V3K 7B1

📌 Consumer Marketing Manager (Coquitlam)
🏢 Nextleaf Solutions
📍 Coquitlam