01 Nov
|
DTC SEO Agency
|
Canada
01 Nov
DTC SEO Agency
Canada
Contract: Independent contractor (Canada-based)
Hours: 08:00–16:30 US Central Time — 09:00–17:30 Eastern
Package: $60,000 CAD retainer · $145,000 OTE · $210,000+ at full speed · uncapped
Start: Immediate
The short version
We’re an SEO agency for US direct-to-consumer brands. We rank them in Google, and increasingly in AI search — ChatGPT, AI Overviews, and the answer engines that are quietly rewriting how people find products.
We’re hiring our first senior closer. You’ll take qualified inbound calls, run the full sales cycle, and build your own pipeline alongside it.
This is a hard sale. Our buyers are founders and marketing directors at established DTC brands. They’re technical, they’ve usually been burned by an agency before, and they ask hard questions. If you’ve closed small marketing retainers and think this is the same job with a bigger number, it isn’t.
You don’t need to be an SEO expert. We’ll teach you the technical side properly — that’s what the first three months are for. What we can’t teach is the ability to hold your nerve with a sceptical buyer, the discipline to follow up for a month straight, and the hunger to build your own pipeline when the diary is quiet.
We’re being direct about all this because our last hire didn’t work out, and we’d rather lose you now than at month six.
What you’ll be doing
- Running discovery calls with inbound leads generated by our paid media
- Selling the paid strategy on those calls — this is a real part of the job and it’s paid separately every time
- Delivering strategy presentations and closing retainer clients
- Building your own pipeline — LinkedIn outreach, warm reactivation, and recruiting agency referral partners
- Following up relentlessly. Our sales cycle runs about a month, and deals are won in the follow-up, not on the first call
- Weekly pipeline review with the founder
- Feeding objection and lead-quality insight back to our media buyer
We measure you on nine sales a month at full speed — a mix of paid strategies and retainer clients. Both count, both are paid.
You get inbound leads. A setter confirms attendance before every call. Roughly 40% of your earning potential sits in deals you create yourself — the commission structure is built to make that the most profitable use of your time.
Who we sell to
Established US direct-to-consumer brands — ecommerce, subscription and telehealth. Our sweet spot is $10M+ annual revenue, already spending seriously on paid acquisition,
with real product depth and a founder or growth lead who understands that SEO is a 4–6 month game.
We do not sell to small brands, and we turn away anyone looking for guaranteed rankings.
What we need from you
Non-negotiable
- You’ve personally closed recurring retainers of $5,000/month or more
- You’re in Eastern or Central Canada and can work 08:00–16:30 US Central, Monday to Friday
- You’re set up (or willing to set up) as an independent contractor invoicing a US company
- You’re genuinely self-directed. You’ll get roughly 5 hours a week of one-to-one mentoring from the founder during ramp, dropping to 2 hours a week once you’re up to speed. That’s real time and real investment — but it means the rest is on you.
- You want to learn a technical subject properly and can prove you’ve done it before
What we’ll teach you
- Technical SEO — crawlability, indexation, site architecture, Core Web Vitals
- Ecommerce SEO — collection vs product pages, faceted navigation, Shopify structure
- AI search and GEO — how LLMs cite sources, why rankings no longer equal traffic
- Reading SEO data in Ahrefs — DR, organic traffic curves, keyword gaps, backlink profiles
- Attribution — how organic revenue is actually measured
Existing SEO knowledge is a bonus, not a requirement. Curiosity and the ability to absorb a technical subject quick are requirements.
Nice to have
- Time at an SEO or performance agency
- Experience selling to US-based clients while working remotely from Canada
- Existing relationships with complementary agencies — paid media, CRO, email
How you’ll be paid
Retainer $60,000 CAD/year, invoiced monthly
Strategy sale $125 CAD flat, every time
Retainer client — company or referral lead 8% of the client’s first month
Retainer client — you sourced it 17%Retention bonus Up to $4,500 CAD/quarter if the clients you signed are still with us at month five
Cap None
Client retainers are billed in USD. Commission is calculated on the USD value and paid in CAD.
What that actually adds up to:
5 sales/month – Finding your feet – $94,763 total
7 sales/month – At quota – $111,394 total
9 sales/month – On target – $145,048 total
11 sales/month – Running well – $178,702 total
12 sales/month – Full speed – $210,857 total
16 sales/month – Exceptional – $261,142 total
Straight talk on the base. $60,000 is deliberately below the Canadian market rate for a closer. The ceiling is deliberately above it. If you want a guaranteed salary, this isn’t the role. If you’d rather own the number, nothing here is capped and we don’t move the goalposts.
Deals you create yourself pay more than double what an inbound lead pays. That’s deliberate.
Commission is reversed if a client leaves within 90 days — we don’t want deals that shouldn’t have been signed.
Full plan shared at interview stage.
First 90 days
We’re going to invest properly in your ramp. The last hire was left alone too early and that was our mistake.
Month 1 - Shadow every call. SEO curriculum and certification. Take over follow-up on existing stalled deals. No closing target.
Month 2 - Run discovery calls solo, recordings reviewed. Sit in on strategy presentations. Start outbound.
Month 3 - Own the full cycle. Founder joins only for a short technical segment on request.
Month 4+ At quota, pipeline running, $145,000+ pace.
The honest bits
- Sales cycle is roughly a month, and lengthening. Patience and follow-up discipline matter more than closing tricks.
- Our weak point is month-five churn. Clients hit their first real renewal decision before SEO has fully proved itself. Setting expectations that survive that moment is part of your job, and it’s tied to your bonus.
- Hours are 08:00–16:30 US Central. In Toronto or Montreal that’s a normal 09:00–17:30 day. In Calgary it’s a 07:00 start, and in Vancouver 06:00 — workable, but be honest with yourself about it.
- The founder also runs a second company. You get 5 hours a week of mentoring during ramp and 2 hours a week after. That’s a genuine commitment and also a ceiling — self-direction isn’t optional.
- The offer evolves. We killed a lower-priced product two weeks ago because it was attracting the wrong buyers. Expect iteration and have opinions about it.
To apply
Complete the application form — it takes about 15 minutes and includes a short Loom video.
We read every one. The Loom is what gets you an interview.
Application Link: https://form.typeform.com/to/Uszh2DS3
Pay: From $60,000.00 per year
Work Location: Remote
📌 High Ticket Sales Closer (Canada)
🏢 DTC SEO Agency
📍 Canada