Turn complex B2B SaaS products into compelling customer stories through solid writing, research, and measurable adoption strategies. This senior product marketing role supports a growing Canadian technology company through Smart, Savvy + Associates. You will shape positioning, messaging, and go-to-market plans while informing product decisions with customer and market insight. Your work continues beyond launches, improving retention and business outcomes.
Key Responsibilities
- Translate complex product features into customer benefits
- Build go-to-market strategies and launch campaigns
- Analyze performance, feedback, and market trends
- Equip Sales and Customer Success for product launches
- Recommend improvements based on measurable results
Requirements:
- 6+ years of B2B, SaaS, or technology product marketing
- Independent qualitative and quantitative research experience
- Proven positioning, messaging, and go-to-market expertise
- Strong focus on business outcomes and analytics
- Confident cross-functional relationship-building and influence Use research, storytelling, and analytical judgment to strengthen product adoption, retention, and growth across the product lifecycle.