Lead integrated brand campaigns at Manulife Canada, combining creative direction, media leadership and cross-functional execution in a hybrid role.

As Director, Brand, you will turn brand and business strategy into audience-led campaigns across paid, owned and earned channels. You will oversee creative and content development, media delivery, agency partnerships and campaign optimization. The role also advances Manulife’s longevity positioning through meaningful customer experiences and solid brand governance.

Key Responsibilities:

- Lead end-to-end integrated brand campaign execution
- Translate strategy into audience-led campaign plans
- Oversee creative, content and media delivery
- Manage agencies, vendors, scopes and budgets




- Track performance and recommend informed pivots

Requirements:

- Undergraduate degree required; advanced degree preferred
- Minimum seven years of progressive marketing experience
- Experience leading integrated campaigns through optimization
- Strong brand, creative, content and media experience
- Proven team leadership in matrixed environments

Shape Manulife Canada’s brand through integrated campaigns, creative leadership, media expertise and disciplined cross-functional execution.

📌 Director Integrated Brand Campaigns (Canada)
🏢 Manulife
📍 Canada