Launched in 2021, our technology measures and verifies the impact of global restoration efforts from the ground up. We are on a mission to plant 1 billion verified trees by 2030, collaborating with businesses, planting organizations, and consumers who believe in the transformative power of verified restoration projects to create real and meaningful impact for the planet, nature, and people. veritree is seeking an experienced and entrepreneurial sales leader to build and scale a predictable, high-performing new customer acquisition function. Reporting directly to our Co-founder, this is a senior leadership opportunity for someone with a proven track record of building and leading full-cycle sales teams, and developing the people, processes, and strategies needed to drive sustainable revenue growth. In 2027, you will own veritree's new customer acquisition targets, driving new logo growth and AE-led expansion across our network of 350+ brand partners. Currently 6 BDRs, supported by Team Leads, with plans to hire 4 additional BDRs. This team generates qualified pipeline through targeted outbound prospecting and in-person events. Account Executives: Currently 4 AEs, responsible for generating pipeline and converting opportunities into revenue through discovery, solution development, proposals, negotiation, and closing. You will also lead our GTM Engineer, while overseeing sales strategy, forecasting, pricing, compensation, activity goals, and the systems and enablement needed to support both teams. Working closely with Customer Success, Marketing, and executive leadership, you will help turn high-value target accounts into meaningful partnerships and revenue opportunities. You will inherit established teams and a foundation,



with the opportunity to shape the next stage of veritree's growth while helping businesses around the world invest in verified nature restoration. Deliver our 2027 new business plan across new logos and AE-led expansion of existing partners. Fill the pipeline and convert it (12 months). Grow qualified pipeline meaningfully while improving win rate, deal size, and sales cycle. Protect the motion that works today with brands already investing in nature, and open recent ground: carbon buyers, values-led companies, and brands ready to move on from their current planting partner. Turn our Foundation grants channel into a repeatable source of funding. Co-sell our new AI-native impact platform alongside our Co-founder, bring our first external customers live, and build the playbook that lets the wider team sell it at scale. Own GTM strategy, account targeting, sales process, and stage definitions. Keep the CRM clean enough that the forecast is real. Partner with Marketing on pipeline sources and lead handoff, and with Customer Success on clear rules for expansion. Ship AI-powered prospecting, enrichment, and deal-intelligence workflows that measurably increase output per rep. You will lead, coach, and develop the full new-business sales team: the BD team (including the Team Leads who manage the Foundation, Carbon, and Outbound teams), the Account Executive team, and our GTM Engineer. You will own hiring end to end for both BDRs and AEs:

job description
s, hiring design and decisions, onboarding, ramp,



and ongoing performance management (including performance plans and calibrations with People Operations), starting with the immediate addition of 4 BDRs. You will set individual and team goals, run cadenced 1:1s, pipeline reviews, and deal reviews, and build a culture that is both high-accountability and high-support. You will design and maintain the compensation architecture for both teams: base and variable structure, BDR meeting and pipeline bonuses, AE quotas, commission rates, accelerators, and SPIFs, team incentives, and Team Lead structures. You will build the team's evolving sales capability as the product portfolio expands, coaching BDRs and AEs to solution-sell to champions, run qualifying and discovery calls, navigate multi-stakeholder buying groups, and convert events into pipeline, moving beyond today's single-solution sale. New Customer Acquisition & GTM Strategy You will own the new-business go-to-market strategy across all motions: account-based targeting of strategic accounts and their CSR and ESG decision-makers, net-new prospecting into new industries and verticals through Traditional Outbound, AE-driven expansion of existing customers, and the Foundation grants channel. You will define and own the sales process and methodology from first touch to close: qualification criteria, deal stages and exit criteria, mutual action plans, proposal and pricing guidelines, and deal desk and discounting guidelines. You will evaluate and evolve the NCA go-to-market strategy using current market trends and analysis of existing Closed Won and Closed Lost deals, doubling down on the segments and plays that convert, redirecting away from those that do not, and shortening a sales cycle that has

📌 Senior Sales Executive No Travel (Canada)
🏢 Veritree Technology
📍 Canada