Guide omnichannel marketing strategy for the City of Hamilton using audience insights, campaign measurement, and performance optimization across communications channels.

The Channel Strategy Specialist advises teams on campaign planning, audience engagement, and channel selection. You will analyze digital and traditional channels, including websites, social media, newsletters, print, television, radio, and direct mail. Your recommendations support coherent, audience-centered messaging and stronger resident engagement.

Key Responsibilities:

- Advise teams on campaign planning and channel selection
- Analyze audience behaviour, engagement metrics, and user journeys
- Identify cross-channel trends, gaps, and optimization opportunities
- Provide editorial calendar and content timing guidance




- Test approaches and recommend practical communications improvements

Requirements:

- Experience advising teams on campaign strategy, execution, and optimization
- Knowledge of omnichannel communications and audience-centered messaging
- Familiarity with campaign measurement, ROI analysis, A/B testing, and optimization
- Ability to connect tactical execution with organizational goals
- Solid judgment, discretion, confidentiality, and project coordination abilities

Bring omnichannel strategy, campaign analysis, and audience-focused recommendations to communications planning and continuous improvement.

📌 Omnichannel Marketing Strategy Specialist (Canada)
🏢 City of Hamilton
📍 Canada