Build Myo’s marketing function through lifecycle programs and brand strategy, improving retention while protecting the company’s premium positioning.

This senior marketing leadership role combines hands-on execution with function building across acquisition, retention, launches, and content. You will own lifecycle strategy for welcome, early retention, post-visit follow-up, and win-back programs. You will also guide organic social, short-form video, search, and brand investments with clear success criteria.

Key Responsibilities:

- Own lifecycle and retention strategy across the client journey
- Improve first-30-day retention through measurable program changes
- Set content strategy and creative direction across key channels




- Protect Myo’s premium positioning through brand decisions
- Develop team judgment through transparent thinking and teaching

Requirements:

- Experience building and shaping marketing functions
- Strong opinions on social and search content performance
- Ability to balance data, intuition, and investment judgment
- Player-coach approach to leading a small marketing team
- Teaching orientation that builds team capability

Guide Myo’s lifecycle, content, brand, and team development with thoughtful strategy, practical execution, and measurable retention improvement.

📌 Marketing Director Lifecycle and Brand (Toronto)
🏢 Myodetox Group
📍 Toronto