Turn audience psychology into stronger YouTube concepts, scripts, and retention in Martell Group’s in-office content strategy team. Shape what viewers watch and remember.
This experienced strategist will distinguish channel building from video creation through creative leadership and data-informed decisions. You will research opportunities, develop formats, refine storytelling, and improve click-through rate, watch time, engagement, and subscriber conversion. Collaboration with Dan and the broader content team is central.
Key Responsibilities:
- Generate viral and evergreen video concepts for audience growth
- Lead brainstorming and test current formats and creative approaches
- Build hooks, narrative arcs, pacing, and compelling calls-to-action
- Analyze audience behavior and video-level performance metrics
- Advise Dan and content partners on evolving content strategies
Requirements:
- Three-plus years managing, producing, or developing YouTube content
- Understanding of audience retention, click-through rates, and channel growth
- Experience writing scripts and developing high-performing concepts
- Exceptional storytelling and audience psychology instincts
- Ability to convert data into strategic recommendations
Use storytelling, creative testing, and audience analytics to strengthen Martell Group’s YouTube performance and long-term channel direction.