Drive hospitality bookings remotely through SEO, SEM, and digital marketing expertise. Shape online visibility for boutique hotels and guest houses serving Kimberley, Northern Cape.
This Digital Marketing Specialist role supports a growing portfolio of boutique hotels and guest houses. You will develop hospitality-focused strategies spanning SEO, SEM, social media, email marketing, and content creation. The work aims to strengthen online presence, increase website traffic, and improve conversions.
Key Responsibilities:
- Develop digital marketing strategies supporting brand awareness and online bookings
- Manage SEO and SEM campaigns for qualified search traffic
- Create content for social media, email, and company blog
- Analyze traffic, user behavior,
and campaign performance using Google Analytics
- Collaborate with sales and operations teams on marketing alignment
Requirements:
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- Three to five years' digital marketing experience
- Hospitality or travel industry marketing experience
- Experience with SEO, Google Ads, social media, and email platforms
- Ability to work independently remotely while managing multiple projects
Apply digital marketing, analytics, and hospitality expertise to grow bookings for boutique properties across Kimberley and beyond.