JOB SUMMARY:

The Business Development Representative (BDR) is responsible for driving current business growth by expanding Merit Kitchens’ dealer network and developing new business opportunities across Canada, with a primary focus on Western Canada. This role focuses on identifying, prospecting, and qualifying potential Merit and Lectus dealers, building relationships with prospective accounts, and converting qualified opportunities into new dealer applications and active revenue-generating accounts. The BDR will develop and maintain a strong sales pipeline through proactive outreach, territory development, industry networking, and face-to-face prospecting, while ensuring accurate CRM management and effective follow-up. The role will also support existing dealers during territory travel and work closely with Inside Sales, Dealer Services, and Sales Management to ensure a smooth transition of newly developed accounts.

IDEAL CANDIDATE

The successful candidate is:

- A hungry, results-driven sales professional who enjoys pursuing new opportunities, building relationships, and earning business rather than waiting for leads to arrive.
- Highly motivated, coachable, and self-disciplined, with the drive to make calls, research prospects, follow up consistently, and grow a sales pipeline.
- Comfortable working in a field-based sales environment, including visiting prospective dealers, attending industry events, travelling throughout the territory, and meeting directly with business owners and decision-makers.
- Persistent and resilient,



understanding that successful business development requires consistent follow-up and the ability to continue pursuing qualified opportunities over time.
- Organized, commercially minded, and accountable for results, with a strong understanding that the objective of the role is to convert targeted prospecting into qualified opportunities, new dealer relationships, and incremental revenue for Merit Kitchens.
- Able to work independently and strategically, while collaborating effectively with Inside Sales, Dealer Services, Sales Management, and other internal teams.

KEY REPRESENTATIVE:

New Dealer Prospecting & Business Development:

Proactively identify and pursue qualified prospective accounts that align with Merit Kitchens’ Ideal Customer Profile (ICP), including:

- Kitchen and cabinetry dealers/showrooms.
- Renovation and design-build companies.
- Builders, contractors, and interior design firms.
- Modular housing manufacturers and commercial millwork companies
- Building supply centres.
- Other qualified businesses capable of generating recurring cabinetry and millwork sales.
- Research target accounts and key decision-makers, maintain prospecting lists, and develop territory-specific business development plans.
- Conduct consistent outbound prospecting through cold calling, cold emailing, LinkedIn and other networking channels, in-person visits,



and follow-up campaigns.

CRM & Pipeline Management:

The BDR will be responsible for maintaining accurate prospect and opportunity information within HubSpot CRM, including:

- Researching and adding qualified ICP accounts into HubSpot (CRM).
- Identifying and documenting key decision-makers.
- Recording calls, emails, meetings and other sales activities in HubSpot.
- Maintaining accurate deal stages and next steps.
- Scheduling and completing follow-up activities.
- Maintaining a healthy pipeline of qualified prospective dealers.
- Providing regular reporting on activity, meetings, dealer applications and new-account development.

CRM discipline and accurate reporting are core responsibilities of the position.

Inbound Lead Follow-Up:

- Respond to assigned website, marketing, and other inbound B2B leads in addition to ongoing outbound prospecting activities.
- Qualify inbound opportunities by understanding the prospect’s business and purchasing requirements, introducing the appropriate Merit or Lectus program, and establishing transparent next steps to advance qualified opportunities through the sales process.

Territory Development & Travel:

- Regularly travel throughout assigned territories across Canada, with a primary focus on British Columbia, Alberta, Saskatchewan, Manitoba, Yukon, and Ontario. The majority of business development activity will be directed toward priority markets and territories identified by Sales Management.
- The BDR can expect to spend approximately 50% - 75% of their time travelling throughout the territory.

📌 Business Development Representative (Surrey)
🏢 Merit Kitchens
📍 Surrey