Turn consumer insights into product strategy at Bushbalm in Ottawa, connecting research, product development, and brand marketing. Build recommendations grounded in data.

As Product Marketing Manager, you will translate consumer, esthetician, and market research into explicit product and brand direction. You will lead competitive analysis, support stage-gate development, and shape launches across direct-to-consumer, retail, Amazon, and professional channels. Reporting to the Director of Product Marketing, you will collaborate with Product Development, Creative, Sales, Operations, Finance, and Regulatory.

Key Responsibilities:

- Translate surveys, reviews, social listening, sales, and CRM data
- Maintain consumer and professional profiles for briefs and launches
- Lead competitive intelligence across hair, body,



and intimate care
- Build business cases, concept briefs, and gate presentations
- Track launch performance and recommend portfolio improvements

Requirements:

- Three to five years in product marketing, brand management, or insights
- Experience turning research and data into strategic recommendations
- Familiarity with stage-gate product development processes
- Experience writing product briefs, positioning, and claims
- Comfort using sales, market, and consumer data

Apply product marketing, research, competitive analysis, and strategic storytelling to grow Bushbalm’s skincare portfolio.

📌 Product Marketing Manager Consumer Insights (Ottawa)
🏢 Bushbalm
📍 Ottawa