Job Summary DigiMarCon Digital Marketing & Conference Solutions Inc. is seeking a creative, strategic, and results-driven Event Marketing Manager to lead event marketing campaigns, drive conference attendance, strengthen brand visibility, and maximize audience engagement across digital and in-person channels. The ideal candidate will possess robust experience in event marketing, digital advertising, conference promotion, and campaign management. This position requires a marketing professional who can develop integrated marketing strategies, manage promotional budgets, coordinate cross-functional teams, and deliver measurable results for conferences, exhibitions, corporate events, and industry networking programs.

What You'll Do

- Develop and execute integrated marketing strategies for conferences, exhibitions, corporate events, and professional networking programs.
- Plan and manage digital marketing campaigns across Google Ads, LinkedIn, Meta, email, and other relevant platforms.
- Drive event registrations, ticket sales, attendee acquisition, and audience engagement.
- Develop event marketing calendars, promotional timelines, and campaign execution plans.
- Manage event branding, promotional messaging, landing pages, and marketing materials.
- Coordinate email marketing, audience segmentation, lead nurturing, and marketing automation initiatives.
- Collaborate with event operations, sales, sponsorship, content, and creative teams.
- Develop marketing strategies to attract sponsors, exhibitors, speakers, and industry participants.
- Monitor campaign performance, conversion rates, customer acquisition costs, and return on marketing investment.
- Oversee social media marketing, content promotion, influencer partnerships, and digital engagement.




- Manage event marketing budgets, vendor relationships, and external marketing agencies.
- Conduct market research, competitor analysis, and audience insights to improve promotional effectiveness.
- Support public relations, media partnerships, and promotional collaborations.
- Prepare campaign reports, marketing dashboards, and post-event performance analyses.
- Identify opportunities to improve attendee retention, event visibility, and long-term audience growth. Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, Event Management, or a related field, or equivalent practical experience.
- 5+ years of experience in event marketing, digital marketing, conference promotion, or integrated marketing campaigns.
- Demonstrated experience managing marketing campaigns for conferences, trade shows, corporate events, or B2B events.
- Strong knowledge of digital advertising, SEO, email marketing, social media, and content marketing.
- Experience with Google Ads, Google Analytics 4, LinkedIn Campaign Manager, and Meta Ads Manager.
- Familiarity with CRM and marketing automation platforms such as HubSpot, Salesforce, or Mailchimp.
- Strong understanding of event registration funnels, lead generation, audience acquisition, and conversion optimization.
- Experience managing marketing budgets, agencies, vendors, and campaign performance.




- Excellent project management, communication, creative thinking, and organizational skills.
- Ability to interpret marketing analytics and translate performance data into actionable recommendations.
- Experience with event platforms such as Eventbrite, Cvent, or similar registration systems is an asset.
- Ability to coordinate multiple campaigns and meet deadlines in a fast-paced environment.
- Willingness to travel and work occasional evenings or weekends for scheduled events. Why Work With Us
- Opportunity to lead marketing campaigns for conferences and professional events.
- Exposure to digital marketing innovation, event technology, and audience engagement strategies.
- Collaborative environment involving marketing, event operations, sales, and creative teams.
- Opportunities for professional development and marketing leadership advancement.
- Ability to influence event growth, brand visibility, and marketing performance.
- Competitive compensation and opportunities for performance-based incentives.

About the Company
DigiMarCon Digital Marketing & Conference Solutions Inc. is positioned as a digital marketing and conference solutions business focused on event promotion, professional networking, digital engagement, and integrated marketing strategies. The Event Marketing Manager role supports conference visibility, audience acquisition, and effective promotional campaigns across multiple marketing channels. Pay: $95,000.00-$125,000.00 per year

Benefits:
- Dental care
- Employee assistance program
- Extended health care
- Flexible schedule
- Paid time off
- RRSP match
- Vision care Work

Location:
In person

📌 Event Marketing Manager (Edmonton)
🏢 DigiMarCon Digital Marketingnference Solutions Inc.
📍 Edmonton