211 helps Canadians deal with life’s challenges. The service connects users with vital community and social resources, close to home and specific to their needs. From basic needs like housing and food, to support for seniors and children, to responding to crisis situations, 211 is there. United Way is a proud founding partner of 211 in Canada, providing funding and support for the program, and working to make its services available to all Canadians. We’re looking for someone to join the team at United Way Newfoundland and Labrador (UWNL) to help community members navigate the network of human services quickly and easily and to connect them with the help they need, when they need it most. Position Summary 211 Community Engagement Coordinator is responsible for increasing awareness, utilization, and impact of 211 Newfoundland and Labrador. Through strategic marketing, communications, community outreach, presentations, stakeholder engagement, and public education initiatives, this role will ensure more people throughout the province know about and access the service when they need support. Working closely with community organizations, service providers, partners, and residents, the successful candidate will drive growth in calls, texts, chats, and website visits while helping generate the data and insights that demonstrate the value and relevance of 211 as a vital connection point for individuals and families seeking information and support.

What You'll Do

- Develop and implement awareness, outreach, and engagement strategies that increase public knowledge and use of 211 Newfoundland and Labrador.
- Plan, execute, and evaluate integrated marketing and communications campaigns designed to increase calls, texts, chats, and website traffic.
- Create compelling communications and promotional materials for print, digital,



web, social media, advertising, public relations, and community outreach initiatives.
- Coordinate and facilitate presentations, workshops, information sessions, and speaking engagements to educate community groups, organizations, workplaces, and stakeholders about 211 and its impact.
- Represent 211 NL at community events, conferences, trade shows, networking opportunities, and public engagement activities, serving as an ambassador for the service and United Way Newfoundland and Labrador.
- Build and maintain strong relationships with community organizations, service providers, businesses, funders, and other stakeholders to expand awareness and promotion of 211.
- Identify and pursue opportunities for partnerships, collaborative campaigns, and community-based initiatives that increase visibility and utilization of the service.
- Respond to requests for information and promotional materials and coordinate the distribution and mailing of 211 resources, toolkits, and awareness materials throughout Newfoundland and Labrador.
- Establish and maintain consistent 211 brand positioning and messaging across all communications channels and stakeholder groups.
- Monitor, analyze, and report on awareness, engagement, utilization, and campaign performance metrics, using data and insights to evaluate effectiveness and identify opportunities for growth.
- Support the collection, interpretation,



and sharing of service data and community trends that demonstrate the impact, relevance, and value of 211 across the province.
- Ensure all communications, outreach activities, presentations, and promotional materials align with United Way Newfoundland and Labrador's brand standards, values, and best practices.
- Collaborate with the 211 team, United Way staff, and community partners to advance strategic priorities and maximize the reach and impact of the service.
- Participate in national 211 committees, working groups, and collaborative initiatives to share best practices and support the continued growth and development of the 211 network.

Qualifications:
- 3+ years experience in effective relationship building, communications and public relations.
- Skilled in report writing, including storytelling through the use and presentation of data.
- Results-oriented team player with the ability to build strong relationships with diverse stakeholder audiences.
- Excellent planning, analytic and organizational abilities.
- Strong interpersonal and public speaking skills.
- Excellent written and oral communication skills.
- Integrity, high energy, creativity and a passion for building community are essential to this role.
- Valid drivers license and access to reliable transportation is required
- Flexibility to potentially travel around the province.
- Ability to lift up to 25lbs as required for events and activities. Advantages
- Paid time off
- Comprehensive medical and dental coverage
- Wellness Benefit
- Flexible Schedule
- RRSP Matching Program. *PLEASE NOTE: This is an in-person position, based in St. John's NL.* Pay: $28.00 per hour Expected hours: 21.0 per week Work

Location:
In person

📌 211 Community Engagement Coordinator (St. John's)
🏢 United Way Newfoundland and Labrador
📍 St. John's