Aftersales Service & Warranty Richmond Hill 29.10.2026

Senior Service Retention Specialist

SPREAD ENTHUSIASM.

SHARE YOUR PASSION.

Our aftersales teams make a difference every day – through their passion, their business acumen, their communication skills and their instinct for how to make our customers happy. And all of this in an environment that sets no limits to personal development and rewards dedication with appreciation and generous benefits.

The Service Retention Specialist role focuses on developing programs and strategies to foster customer retention and realize growth opportunities within the BMW and MINI service business. This role will investigate and develop opportunities for Retailers to increase customer loyalty within the service process and programs as well as through an understanding of vehicle segmentation. The Specialist will work with other departments and Retailers to ensure that the programs that are developed are aligned with Retailer service capacity and Retailer profit maximization in the broader network. The role is responsible for executing and leading strategies which aim to bring inactive service customers back to the Retailer for automotive repairs and services, including strategic leadership & development of VSP, Customer Pay & Service Inclusive maintenance programs.

What awaits you?

- Operates to ensure Customer Support is proactively seeking opportunity in the car park for service opportunities. Develop plans to promote programs via communication channels and service process at the Retailer.
- Develop and assess key analytics to guide planning and focus for service initiatives. Working with Marketing Intelligence Solutions (MIS) tool, teleservice,



other service-related analytic systems to develop and measure opportunities. In depth understanding of the car park and segmentation opportunities will be critical.
- Collaboration with other departments will be required, including CRM, Marketing, Retailers, Regions, Sales, Pre-Owned, IT to generate and integrate Service Opportunities/offers (National and Retailer-specific) that are customer oriented and targeted. Example: Special offer for Oil Change. Understand current communication channels and how to integrate messaging and retention opportunities.
- Evaluate and create new opportunities around Service Process at the Retailer level. Examples: Work with Pre-owned team to ensure a Service Strategy is in place for the BMW and MINI used car business that ensures a link from the customer to our business in the ownership cycle.
- Evaluate and create recent opportunities to grow Service Inclusive packages at the Retailer level. Examples: Collaborate with the other departments i.e. BMW Financial Services or Pre-owned on opportunities to increase customer purchases of Service Inclusive at the time of vehicle purchase.
- Work closely with the Retailer Aftersales Development Specialists (RADS) field team to drive active customer conversions for BMW & MINI. The objective is to train and equip the RADS with the necessary tools and know-how to further steer Service and Marketing managers at the Retailer.



The end goal is to utilize systems and tools that help to identify and drive service opportunities within the network. In addition to Opportunity analysis, also provide Retailer support on Teleservice Analysis, and driving the VSP usage across the network.
- Working with Customer Support Pricing and Marketing teams to enhance and refine the Value Service Packages program. Work with Aftersales Marketing to improve communication strategy and measurements to assess impact of programs and measure the active customer conversion metrics month on month.
- Act as a centre of competence and subject matter expert at BMW Group Canada for Service Inclusive Maintenance programs & VSP.
- Monthly reporting and KPI’s to be developed and communicated to Senior Management and AG colleagues around key projects and campaigns such as (VSP Tracking, 55 Point Inspection Reporting and AG reporting, BSI Penetration & Sales).
- Work with the Customer Support Strategy and Innovations team to identify key touch points/messaging around the customer experience and develop incentive programs to drive the overall Service Retention and the overall customer service experience at the Retailer.
- Responsible for interface between One-Eighty Corp and BMW CA and AG to ensure all Service Inclusive contracts sold by retailers are properly uploaded into the international warranty system (SPOA).
- Other tasks as required.

What should you bring along?

- College degree in a recognized automotive industry program. Or University degree in business or management.
- 5 years minimum of relevant experience, Automotive preferred
- Exceptional customer service skills, ideally interacting with automotive ret

📌 194594 Senior Service Retention Specialist Published: 29.10.2026 Aftersales Service (Richmond Hill)
🏢 BMW Group
📍 Richmond Hill