Digital Experience Specialist, Web & Optimization

Marketing Full Time Toronto, ON, CA

About Beanfield

We don’t just build networks, we build communities. From our roots in Liberty Village to our growing footprint across Toronto, Montreal, and Vancouver, Beanfield has spent 35+ years connecting people through a robust, independently owned fibre-optic network.

With 500+ employees and an entrepreneurial mindset, we move fast, think creatively, and stay connected to the people who make Beanfield what it is. If you thrive in a collaborative, high-impact environment where your work matters, you will feel right at home.

Our headquarters is located in Toronto’s super-hip Liberty Village , surrounded by great coffee, food, energy, and creativity—making it a excellent place to collaborate in person.

Our Values

We Are Challengers We lead the way. We disrupt the industry by thinking differently, moving quickly, and taking ownership. We operate with a startup mentality and believe in building and investing in our own infrastructure, and our people.

We Are United We operate as one team. Collaboration is core to how we work, and every idea matters. We believe strong partnerships and shared ownership lead to better outcomes.

We Care We care deeply about our employees, partners, customers, and communities. We build trust through open communication, thoughtful decisions, and a relentless focus on our brand and customer experience.

The Role

We’re looking for a Digital Experience Specialist to help create, manage and continuously improve our customer experience.

You’ll be hands-on in Contentful, managing and evolving the website while working across content, SEO, personalization, experimentation, analytics and performance.



You’ll use a mix of customer journey thinking and data to understand how people are using the site, identify opportunities and help turn those insights into better digital experiences.

You’ll work closely with UX/UI, Development, Creative, Marketing and agency partners to bring improvements to life and keep the experience moving forward. You’ll also look beyond the website itself, connecting performance across search, paid media and social to better understand the full customer journey and inform what we do next.

What You’ll Do

- Manage the day-to-day website experience in Contentful, including creating and updating content, building and publishing pages, managing components, localization and ongoing site changes.
- Create new digital experiences using existing components and identify when new components or functionality are needed.
- Work closely with UX/UI and Development to scope, build, test and launch new website components and enhancements.
- Manage and evolve Beanfield’s Contentful setup, including content models, page structures, publishing workflows and CMS standards.
- Build and manage personalized experiences, helping us deliver more relevant content and journeys based on audience, behaviour and context.
- Plan, launch and evaluate A/B tests and other experiments to learn what works and continuously improve the experience.
- Use GA4,



Search Console and other analytics tools to understand how customers are finding, navigating and interacting with the website.
- Dig beyond the numbers to identify patterns, investigate unexpected behaviour and turn findings into clear recommendations.
- Monitor and optimize paid search and paid social performance, working with agency partners to identify opportunities across campaigns, targeting, landing pages and conversion.
- Support SEO and AEO through page optimization, metadata, structured content, internal linking and ongoing website improvements.
- Monitor website health and performance, proactively identifying issues, friction points and opportunities to improve.
- Partner with UX/UI and Development on QA, testing and release validation.

What You Bring

- 3–5 years of experience in digital experience, website management, web optimization or a related role.
- Bachelor’s degree in Marketing, Digital Media, Business, Design, or equivalent experience.
- Strong hands-on experience with Contentful or another headless CMS, with direct Contentful experience strongly preferred.
- Confidence working with components, content models, structured content, localization and publishing workflows.
- Experience setting up or managing website personalization, audience segmentation, A/B testing or experimentation.
- Strong experience with website analytics, including GA4 and Google Search Console.
- A solid understanding of how organic search, paid search, Performance Max, paid social and other acquisition channels connect to website behaviour and conversion.
- Hands-on experience with Meta Ads Manager and Google Ads, including campaig

📌 Digital Experience Specialist, Web (Toronto)
🏢 Beanfield Technologies
📍 Toronto