Lead paid search strategy at Cossette Media using Google Ads, Microsoft Ads, and performance optimization expertise. Work in a hybrid mode with flexible hours.

This Manager Search role requires significant paid search campaign management experience and paid advertising strategy expertise. You will develop, implement, and optimize SEM campaigns for different clients while managing the agency’s Paid Search practice. The role combines strategic oversight, measurement evolution, process standardization, and team leadership.

Key Responsibilities:

- Oversee holistic strategies across Google Ads and Microsoft Ads
- Establish campaign governance and quality assurance protocols
- Develop testing frameworks from business reviews and performance data




- Create POVs on search ecosystem shifts and AI advancements
- Build SEM frameworks, playbooks, and standardized processes

Requirements:

- Four or more years managing campaigns on SEM platforms
- Mastery of Google Ads, Microsoft Ads, and SA360
- Experience implementing VBB, conversion modeling, and GA4 tracking
- Google Search and SA360 certifications required
- Strong analytical, communication, coaching, and delegation skills

Bring SEM leadership, paid advertising expertise, and analytical discipline to Cossette Media’s client and agency practice.

📌 Paid Search Manager SEM Strategy (Toronto)
🏢 Cossette
📍 Toronto