Build lifecycle programs at CrowdRiff using customer journeys, segmentation, and AI to guide prospects and customers across connected channels.

As Principal Lifecycle Marketing, you will own end-to-end journeys from first touch through sales accepted chance, onboarding, adoption, expansion, renewal, and win-back. You will create always-on programs for CrowdRiff’s travel marketing solutions. The work combines creative judgment, data-driven decisions, and hands-on program building.

Key Responsibilities:

- Map prospect and customer journeys across lifecycle stages
- Define cohorts, moments, triggers, and journey requirements
- Score accounts using fit and intent signals
- Deliver activation, expansion, retention, and nurture programs
- Use AI to automate lifecycle workflow steps

Requirements:

- 8+ years in B2B SaaS marketing
- At least 3 years in lifecycle, customer, or growth marketing
- Working knowledge of HubSpot or similar platforms and Intercom
- Experience building segmentation, cohort, and account scoring models
- Experience turning data into decisions and engineering requirements

Apply lifecycle strategy, creative judgment, journey design, and AI automation to help CrowdRiff customers reach value and expand.

📌 Principal Lifecycle Marketing Strategist (Toronto)
🏢 CrowdRiff
📍 Toronto