Shape website strategy and digital experiences in Etobicoke through UX leadership, platform integration, and hands-on marketing technology oversight. This hybrid role includes three onsite days weekly.

The Digital Experience Manager leads a multi-year digital vision for consumer and commercial web platforms. Reporting to the Director of Marketing Services, you will guide UX, web development, analytics, SEO, and external agencies. The role supports a unified customer experience across homeowner, installer, and trade dealer audiences.

Key Responsibilities:

- Define and execute the comprehensive website roadmap
- Unify separate audience-facing websites into one cohesive destination
- Guide UX, web development, analytics, and agency partners
- Advance accessibility, usability testing, heatmapping, and conversion optimization




- Translate behavioral data into executive dashboards and recommendations

Requirements:

- Five or more years in website management or digital experience
- Experience guiding direct reports, project teams, or agencies
- Background managing multi-site environments, ideally using WordPress
- Understanding of UX/UI, accessibility, journey mapping, and conversion optimization
- Familiarity with analytics platforms including Google Analytics and Looker Studio

Lead digital experience, website integration, UX, and analytics initiatives across consumer and commercial audiences in Etobicoke.

📌 Digital Experience Manager Website Strategy (Toronto)
🏢 Fidelity Investments
📍 Toronto