Drive customer expansion and adoption marketing at Trulioo using AI-enabled workflows, lifecycle campaigns, and account signals across mid-market and enterprise accounts.
Reporting to the Head of Marketing, you will build expansion marketing from the ground up. Partner with customer success and product to define signals, campaigns, and outreach. Own advocacy, case studies, and shared expansion outcomes while collaborating with RevOps and Demand Generation.
Key Responsibilities:
- Own expansion and adoption marketing strategy and execution
- Build product usage, health, and commercial signal frameworks
- Design lifecycle nurture and enterprise journey maps
- Maintain customer advocacy and case study pipelines
- Build AI-enabled scoring and campaign orchestration workflows
Requirements:
- At least eight years in B2B SaaS customer marketing
- Experience co-owning revenue targets with customer success
- Salesforce and Marketo or comparable platform experience
- Experience improving data quality and governance with operations
- Demonstrated AI use supporting adoption or expansion outcomes
Bring customer marketing leadership, signal architecture, AI experience, and cross-functional execution to Trulioo’s expansion programs.