Stormtech was born in 1977 on the rugged West Coast of British Columbia, Canada, where a connection to nature is a way of life. A trusted leader in apparel, we provide our customers across the globe with unparalleled performance gear and prioritize design excellence every step of the way.

We value teamwork, integrity, accountability, adaptability, and the drive to improve continuously. Our approach to sales, service and distribution focuses on providing a simple and trusted experience for our customers. We are committed to fostering a culture that strives toward product excellence, a sustainable future, and partnering with organizations to forge a brighter tomorrow.

Overview

The Senior Digital Designer, Marketing supports the execution and elevation of Stormtech’s digital-first creative across email, social, ecommerce, web assets, digital sales tools, and campaign channels.

This role is for a highly creative, proactive, and digitally fluent designer who can take approved strategy, campaign direction, and creative briefs and translate them into strong digital creative. The Senior Digital Designer, Marketing should bring robust design judgment, apparel/lifestyle brand understanding, UX/UI-informed thinking, digital campaign experience, and the ability to create assets that are visually compelling, on brand, and effective for the channel.

This role will work closely with the Director of Marketing, Brand + Creative, Digital Operations, Creative Services, and Stormtech’s agency partners. This role is both execution-focused and design-focused.

Key Responsibilities

Digital-First Creative Execution

- Design digital-first assets across email, social, ecommerce, web, paid media, digital catalogues, sales tools,



and campaign channels.
- Translate approved briefs, campaign direction, and business needs into strong design concepts and polished final assets.
- Create assets intentionally for the channel, format, customer journey, and user experience.
- Bring creative recommendations, options, and rationale to reviews.
- Help build digital design standards, templates, and repeatable systems for recurring needs.
- Support the evolution of Stormtech’s digital brand expression across customer-facing channels.

Email Campaign & Lifecycle Creative Support

- Support the design and adaptation of email campaign creative, including promotional emails, product launches, lifecycle/journey assets, and modular email systems.
- Work from approved campaign strategy, briefs, messaging direction, and agency/internal templates to create or adapt email creative when needed.
- Design email layouts and assets with strong hierarchy, mobile readability, CTA clarity, and audience relevance.
- Partner with the internal team and agency partners to ensure email creative supports audience needs, journey logic, deployment requirements, and campaign goals.
- Help maintain reusable email modules, templates, and design standards to improve consistency and speed.
- Support overflow, versioning, adaptation,



and internal execution of email assets where it makes sense to bring work in-house.

Social, Campaign & Paid Media Creative

- Design elevated social creative, paid social/static ads, campaign assets, story/reel covers, promotional graphics, and content series.
- Translate campaign direction into digital asset systems that can scale across email, web, social, ecommerce, and paid placements.
- Partner with Brand + Creative Specialist on lifestyle, ambassador, UGC, content, and social storytelling needs.
- Bring a strong understanding of apparel, product styling, lifestyle storytelling, and customer mindset to digital creative.

Ecommerce, Web & Digital Sales Tools

- Design ecommerce banners, homepage graphics, collection page assets, product feature graphics, landing page visuals, and promotional web creative.
- Support B2B and B2C visual needs in partnership with internal team and agency partners.
- Design digital lookbooks, digital product guides, flipbooks, pitch decks, and sales tools with a digital-first approach.
- Create online experiences that consider navigation, linking, hierarchy, readability, mobile use, customer needs, and conversion paths.
- Apply UX-informed design principles, including scannability, spacing, accessibility basics, CTA clarity, and mobile-first thinking.
- Identify opportunities to improve digital presentation, consistency, and customer experience.

Brand Consistency & Creative Quality

- Maintain brand consistency across all digital channels.
- Ensure digital creative aligns with approved brand direction, seasonal campaigns, product positioning, and visual standards.
- Review work carefully for layout, typography, im

📌 Senior Digital Designer, Marketing (Markham)
🏢 STORMTECH Performance Apparel
📍 Markham