Lead marketing strategy, budgets, and reporting for Manulife’s Retirement and Wealth Marketing team in Toronto through a hybrid arrangement.

As Director of Marketing Strategy and Business Management, you will align annual and in-year plans with enterprise priorities. You will coordinate investments, resources, dependencies, and trade-offs across Canada and the US. The role supports leadership through KPIs, analytics, financial oversight, NPS insights, and executive reporting.

Key Responsibilities:

- Lead annual and in-year marketing planning
- Establish governance, reporting, and decision-making forums
- Manage budgets, forecasts, spending, and financial reporting
- Connect NPS insights with action plans and decisions
- Champion AI adoption across Marketing

Requirements:

- Bachelor’s degree and eight to ten-plus years’ experience
- Asset management or related industry experience
- Agency experience required; management experience preferred
- Budget planning, forecasting, and variance analysis expertise
- Knowledge of investment markets and regulatory guidelines

Bring strategic planning, financial management, analytics, and AI capabilities to Manulife’s Retirement and Wealth Marketing leadership.

📌 Marketing Strategy Director Toronto
🏢 Manulife/John Hancock
📍 Toronto