Lead integrated marketing campaigns at Gowling WLG using omnichannel strategy and creative storytelling. This hybrid role is based in any Canadian office.
As a Marketing Specialist reporting to the Brand & Marketing Leader, you will support brand-to-demand initiatives across Canada. You will develop campaigns, sponsorships, brand programs, and content strategies. Collaboration, project management, market research, and performance reporting are central to the work.
Key Responsibilities:
- Design end-to-end omnichannel brand-to-demand campaigns
- Translate business goals into campaign narratives and go-to-market strategies
- Coordinate social, digital, events, and communications execution
- Manage timelines, budgets, stakeholders, and cross-functional collaboration
- Define metrics,
analyze performance, and share campaign recommendations
Requirements:
- Bachelor's degree in marketing, business, or related field
- Five or more years of marketing experience
- Solid omnichannel campaign and go-to-market channel understanding
- Exceptional project, stakeholder, communication, and presentation skills
- Data fluency, business acumen, and strategic creative judgment
Apply your campaign leadership, storytelling, and analytical marketing skills to strengthen Gowling WLG’s brand and client engagement.