About the Opportunity

Marketing Operations:

- Manage lead administration including data entry, imports, list creation, segmentation, and contact updates in HubSpot
- Maintain contact records, lead assignments, and lifecycle stages
- Process leads generated through campaigns, events, and demand generation activities
- Route leads to appropriate BDR and Sales representatives
- Monitor lead assignments and follow-up activity
- Identify missing information, discrepancies, and outstanding actions
- Perform routine data cleanup, deduplication, and validation

Data Management & Reporting:

- Clean, organize, validate, and maintain marketing data through Excel and HubSpot
- Maintain reports and trackers for lead activity and campaign follow-up
- Review HubSpot reporting for data inconsistencies and potential follow-up gaps
- Assist with data reconciliations and reporting requests
- Maintain SOPs, documentation, and operational trackers

Cross-Functional Coordination:

- Support Marketing with campaign execution and lead processing
- Partner with BDRs and Sales on lead distribution and handoffs
- Work with Marketing Operations to resolve routine workflow and data issues
- Communicate progress and flag operational gaps




- Identify opportunities to improve day-to-day processes

About You

- Previous Marketing Operations, Marketing Administration, Sales Support, or similar coordination experience
- B2B experience preferred
- Hands-on HubSpot experience
- Solid Microsoft Excel skills
- Understanding of lead management and lifecycle stages
- Strong attention to detail
- Excellent organizational and time-management abilities
- Ability to manage repetitive administrative and data-oriented work accurately
- Strong cross-functional communication skills
- Ability to work independently following onboarding

Pay Range

$75,000 - $80,000 per year

This position for employment is for a current vacancy with Vaco/Highspring’s client. You must currently reside within the Greater Toronto Area and be permitted to work in Canada to be considered for this opportunity. A recruiter will be in touch with you if your profile meets our client’s requirements for this role.

- The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan.

📌 Marketing Operations Coordinator (Ottawa)
🏢 Vaco
📍 Ottawa