Lead sophisticated paid media strategy at VaynerMedia, using digital measurement and performance expertise in a hybrid workplace. Guide teams and client decisions.

As Director of Paid Media, you will oversee media buyers and planners while serving as a key client and platform partner contact. You will develop investment strategies, create media plans, and guide reporting discussions using industry insights, analytics, attribution, and QA reporting. The position focuses on large-scale digital media programs across paid social, SEM, and other biddable platforms, with emphasis on performance and lower-funnel tactics.

Key Responsibilities:

- Lead, mentor, and develop media buyers and planners
- Oversee client and platform partner relationships




- Develop sophisticated media investment strategies
- Create media plans and presentation materials
- Guide reporting calls and strategic client discussions

Requirements:

- Six-plus years of industry experience
- Experience executing large-scale digital media programs
- Paid social, SEM, and biddable media buying proficiency
- Fluency with analytics, attribution, and measurement systems
- Ability to lead with detail, empathy, and professionalism

Direct paid media strategy, client leadership, and team development while advancing measurable digital programs at VaynerMedia.

📌 Director of Paid Media Strategy (Toronto)
🏢 VaynerX
📍 Toronto