B2B email marketing and campaign analytics define this Growth Strategist role at Octav, focused on Web3 and DeFi audiences. Work alongside the Senior Marketing Manager.

Octav seeks a Growth Strategist to scale B2B marketing through email campaigns, strategic partnerships, and community engagement. You will optimize workflows, segmentation, and messaging while analyzing performance. The role also supports integrated campaigns across email, partnerships, and community initiatives.

Key Responsibilities:

- Plan and execute B2B email marketing campaigns
- Optimize workflows, segmentation, and audience messaging
- Monitor metrics and recommend campaign improvements
- Report on email and partnership initiative performance
- Align integrated campaigns with B2B marketing strategies

Requirements:

- Two or more years planning B2B email campaigns
- Experience driving engagement and lead generation
- Robust analytical skills, including SEO measurement
- Experience with HubSpot, Gainsight, or similar platforms
- Understanding of the Web3 and DeFi ecosystem

Apply email strategy, campaign analytics, and B2B marketing expertise to grow Octav’s Web3 financial analytics audience.

📌 B Email Marketing Strategist (Canada)
🏢 Talantir
📍 Canada