Nature and Scope

TheMarketing Manager reports to the Chief Executive Officer (CEO) and plays animportant role in enhancing the visibility, reputation, and publicunderstanding of the Thorpe Recovery Centre (TRC). This position leadsmarketing and communication initiatives that promote TRC’s mission andprograms. Responsibilities include managing digital and traditional marketing,maintaining TRC’s website and social media platforms, coordinating communityevents and fundraising initiatives, and overseeing Public Relations.

Marketing and Communications

- Developand implement marketing strategies and campaigns to promote TRC’s programsand services.
- Manageand maintain TRC’s website and social media platforms, including contentupdates, scheduling, publishing, and engagement.
- Createmarketing content and assets, including graphics, advertisements, posters,brochures, newsletters, and other promotional materials.
- Ensureconsistent branding and messaging across all communications.
- Trackmarketing performance and use analytics to identify opportunities forimprovement.
- Coordinateinternal marketing initiatives, including staff features, programhighlights, and promotional displays.

Community Engagement and Event Coordination

- Planand coordinate TRC events, including fundraisers, awareness campaigns,facility tours, and community outreach activities.
- Buildrelationships with businesses and community organizations to supportcollaboration and increase TRC’s visibility.
- RepresentTRC at community events and meetings as required

Fundraising and Sponsorship





- Identifyand pursue funding opportunities, including grants, donations, andsponsorships.
- Maintaindonor and sponsor records and coordinate appropriate recognition andfollow-up.
- Collaboratewith leadership to develop fundraising initiatives and campaigns.

Public Relations Management

- Supervise and support Public Relations, providing direction and performance feedback.
- Coordinate priorities and monitor workload, deadlines, and completion of assigned responsibilities.
- Ensure public relations activities align with TRC’s marketing and communication strategies.
- Support professional development.

General Administrative

- Provideregular updates and reports to the CEO on marketing performance,fundraising activities, and community engagement.
- Collaboratewith other departments on organizational initiatives requiring marketingsupport.
- Performother related duties as assigned.

QUALIFICATIONS,EXPERIENCE AND SKILLS:

- Adegree or diploma in marketing, communications, business, or a relatedfield is preferred.
- Experiencein website management, content creation, and digital marketing.
- Proficiencywith Canva, Microsoft Office Suite, and social media platforms.
- Strongwriting,



editing, and proofreading skills.
- Knowledgeof branding, graphic design, and creating digital and print marketingmaterials.
- Abilityto monitor marketing performance, website traffic, and social mediaengagement.
- Strongorganizational, project management, and communication skills.
- Experiencein staff supervision, fundraising, community outreach, or event planningis an asset.
- Commitmentto TRC’s mission and promoting recovery and well-being.
- Abilityto work flexible schedule, including evenings and weekends, as required.
- Mustprovide a valid driver’s licence and current driver’s abstract upon hire.
- Mustobtain a Criminal Record Check with Vulnerable Sector Check upon hire andevery two years thereafter.
- Mustcomplete Naloxone training and all other mandatory training prior toemployment and annually thereafter.

SCHEDULE

Approximately40 hours per week, negotiable. Flexibility to work evenings and weekends isrequired as needed.

BENEFITS- Full Time /Part Time (24 hours per weekminimum)

- Vacation equivalent to 4 weeks per year, calculated basedon standard working hours
- Eligible for 5 paid sick days per year, calculated basedon standard working hours
- 11 Stat Holidays/ 1 Floating Holiday
- Dental Care
- Long Term Disability Insurance
- Life Insurance
- Employee Assistance Program
- RRSP Match
- Extended Health Care
- Training and continuing education opportunities
- 12 Flex days per year
- Cell phone allowance
- Flex Spending Account

📌 Marketing Manager (Blackfoot)
🏢 Thorpe Recovery Centre
📍 Blackfoot