Lead brand strategy and integrated marketing planning as Head of Marketing for a Canadian-based agency serving brands through global capabilities.

This commercially minded leader shapes marketing strategy and drives growth through insight-led execution. The position spans budgets, brand management, paid, earned, and owned channels. Success requires strategic judgment, analytical skills, and hands-on delivery across cross-functional teams.

Key Responsibilities:

- Develop integrated marketing plans aligned with business objectives
- Lead brand strategy across paid, earned, and owned channels
- Manage budgets, forecasting, performance, and return on investment
- Monitor KPIs, trends, competitors, and customer insights
- Partner with commercial, creative, media, acquisition, and PR teams

Requirements:

- Bachelor's degree or equivalent marketing experience
- Three to five years of marketing experience
- One to two years of brand management experience
- Robust commercial and strategic marketing experience
- Experience managing budgets and marketing performance metrics

Bring brand management, commercial marketing, and insight-led execution expertise to guide growth for assigned brands.

📌 Head of Marketing Brand Strategy (Halifax Regional Municipality)
🏢 Humankind Global Recruitment
📍 Halifax Regional Municipality