Define marketing target architecture and transformation roadmaps while translating artificial intelligence use cases into business capabilities. This strategic role serves complex environments.
As a senior business architect, you will shape marketing transformation across capabilities, processes, roles, data, and governance. You will connect generative AI ambitions with business impacts, while applying MarTech and CRM ecosystem knowledge. The focus is strategic planning, business value, and operating model evolution rather than technical marketing or AI execution.
Key Responsibilities:
- Define and evolve target marketing architecture
- Translate AI use cases into business capabilities
- Shape transformation roadmaps across domains
- Develop or mature business architecture practice
- Lead multi-domain initiatives with leadership autonomy
Requirements:
- Minimum eight years in business architecture or transformation
- Experience defining capability models and target architectures
- Understanding of AI impacts on business capabilities
- Knowledge of MarTech and CRM ecosystems
- Executive communication, synthesis, and influencing skills
Bring systems thinking, strategic transformation expertise, and generative AI understanding to marketing architecture and business capability planning.