About The Company

Propellic is the AI-first digital marketing agency specializing in travel and tourism brands. We combine cutting-edge performance marketing techniques with a culture rooted in curiosity, experimentation, and radical candor. Our approach empowers every team member to do the best work of their career while actively shaping the future of travel.

We focus on integrating advanced AI technologies to drive impactful marketing strategies that elevate brand visibility and engagement in a rapidly evolving digital landscape.

About The Role

As an SEO/GEO Manager at Propellic, you will be responsible for developing and executing comprehensive SEO and GEO strategies that encompass technical SEO, content creation, authority building, and AI-driven visibility enhancements for complex, high-value travel accounts.

Your role includes diagnosing performance issues, delivering implementation-ready recommendations, and integrating AI-powered tools into your daily workflow. You will collaborate closely with Account Managers and Project Managers, providing expert input and participating in client calls when in-depth technical expertise is required.

Qualifications

- Minimum of 3 years of SEO experience, with at least 1 year in an agency environment managing multiple accounts simultaneously
- Demonstrated expertise in technical SEO, content strategy, authority/link acquisition, measurement, and implementation quality assurance
- Practical experience with GEO and AI visibility, including familiarity with AI Overviews, generative search, answer engines, and citation/source pattern impacts on discovery
- Hands-on experience utilizing AI tools for SEO research, analysis, content planning,



quality assurance, reporting, and workflow automation
- Ability to translate complex performance data and technical findings into clear, actionable insights for non-technical audiences
- Comfortable working collaboratively through Account Managers and Project Managers without owning day-to-day client relationships or project administration
- Experience serving clients in the travel or hospitality industries
- Open to innovation and testing new ideas rather than adhering strictly to traditional processes
- Eligibility to work in the U.S. or ability to contract internationally

Responsibilities

- Develop and implement integrated SEO/GEO strategies covering technical SEO, content, authority/link acquisition, and AI visibility
- Create quarterly roadmaps aligned with client business goals, North Star metrics, and relevant organic search and AI visibility KPIs
- Produce implementation-ready deliverables such as technical audits, opportunity analyses, keyword/topic research, content briefs, AI-readiness audits, entity and citation analysis, and content refresh recommendations
- Analyze SEO/GEO performance data, diagnose significant changes, and provide transparent, actionable insights to Account Managers on a weekly, monthly, and quarterly basis
- Collaborate with Project Managers on estimates,



dependencies, status updates, quality assurance, and scope/time/budget risk management
- Coordinate with link building, development, Paid Media, and external specialists, reviewing all assigned work to ensure quality and adherence to Propellic standards
- Apply AI-driven tools judiciously for research, analysis, quality assurance, documentation, content planning, and workflow automation while maintaining critical human oversight
- Test and document emerging search experiences, GEO methods, tools, and deliverable approaches to enable team-wide scalability
- Serve as the SEO/GEO subject matter expert on client calls when deeper technical or strategic support is necessary

Benefits

- Remote-first work environment with a high-performing global team
- Comprehensive medical, dental, and vision plans plus a 5% 401(k) match for U.S. employees; comparable benefits for Canadian employees
- Generous paid time off, company holidays, and an annual week-long destination company retreat
- Company-provided MacBook for professional use
- Wellhub or similar wellness benefits including company-subsidized gym access
- Annual budget allocated for professional development and attendance at industry conferences
- A workplace culture that promotes experimentation, autonomy, and radical candor

Equal Opportunity Propellic celebrates diverse perspectives and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

📌 SEO / GEO Manager (Canada)
🏢 WIRAA
📍 Canada