Shape Canada Goose’s brand voice as a Senior Brand Copywriter in Toronto, leading integrated storytelling across fashion, luxury, and global consumer channels.
This hybrid senior role leads written expression across every touchpoint. You will define tone, develop seasonal narratives, and partner with Art Directors on campaigns. The work spans OOH, retail, social, paid media, film, eCommerce, CRM, and PR.
Key Responsibilities:
- Define and champion Canada Goose’s tone of voice
- Develop campaign lines, narratives, and product storytelling
- Partner with Art Directors on integrated concepts
- Review consumer-facing copy for quality and consistency
- Mentor writers and guide copy priorities across projects
Requirements:
- Eight or more years of copywriting experience
- Fashion, luxury, or premium consumer brand background
- Experience leading integrated campaigns through execution
- Mastery of storytelling, voice, tone, and narrative craft
- Portfolio featuring produced campaign and product work
Bring conceptual leadership, meticulous writing, and brand storytelling expertise to Canada Goose’s Toronto creative team.