Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing to PR and Paid Social to Marketplace and Lifecycle Marketing.

As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in rapid-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something.

We're looking for a Creative Director to lead our Performance Design department — a team that sits at the intersection of creative craft and performance marketing. This is not a traditional Creative Director role. This role reports to senior leadership and manages the full Performance Design team, including designers, project management, and motion contractors.

Creative Leadership & Output

- Own the creative vision and quality standard for the Performance Design department
- Review and elevate creative across paid social, display, video, and landing page formats
- Build systems and workflows that help support excellent creative output for our clients both internally and externally.
- Ensure we are testing & learning
- Partner with Directive senior leadership to develop our unique and ownable creative process that supports DiscoverabilityOS

Lead, coach, and develop a multidisciplinary team of designers and motion contractors

- Set clear expectations, foster accountability, and build a culture where creative people do their best work
- Partner closely with paid media and client success teams to ensure the creative is data-informed from the start
- While you will not be client-facing from a day-to-day perspective with our clients,



you will be expected to meet with them monthly during leadership meetings to discuss quality & results.
- Articulate the value of Performance Design as a strategic capability, not just an execution function.

Own and manage the department P&L; - helping to make all budgeting decisions around staffing, tech investments, and other investments for the department.

- Monitor margins, manage resourcing decisions with financial impact in mind, and ensure the department operates as a profitable, scalable business unit with monthly revenue targets and direct margin goals.

Lead adoption of AI creative tools across the team

- 5+ years in creative roles within performance marketing, paid media, or growth-focused agency environments
- Proven track record in managing creative teams and balancing creative quality with business outcomes
- Comfortable presenting department strategy and financial projections to VPs and CMOs, just as much as reviewing a creative brief

Strong understanding of how a creative department operates as a business

- Hands-on experience with AI creative tools — generative image, AI-powered video, design analytics, or similar
- Strong communicator with executive presence who can translate creative thinking into business language
- Track record of building trust with both creative practitioners and senior leadership

Within six months, you're running the department with full confidence — driving creative quality, owning margin targets, making smart resourcing decisions, and positioning Performance Design as a competitive differentiator in new business conversations.





The annual base salary range for this position based in the US is $175,000-$200,000 CAD. Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

- Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
- ? Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- ? Bonus - Annual bonus based on tenure, which scales in total amount over time

Directive is a remote-first company. This role operates 100% virtually from your home office. You will need a reliable setup, high-speed internet, and a professional working environment capable of running Adobe Creative Suite and video production software without interruption.

Current, permanent work authorization in that country is required. Due to the nature of this role, you must be able to remain stationary for extended periods, operate design and video software on Mac or PC, and observe and interpret written and verbal communication consistently. Reasonable accommodations are available for qualified individuals with disabilities — contact View email address on creativetechgigs.com are committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to View email address on creativetechgigs.com.

📌 Marketing Creative Producer (remote) (Vancouver)
🏢 Directive
📍 Vancouver