Copywriter Canada Goose isn't like anything else. At Canada Goose, you're part of a movement that belongs to something bigger. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.
The Senior Copywriter leads the written voice of Canada Goose and is a key creative partner in how we tell our story. Reporting to the Director, Brand Creative Lead, they will shape and evolve our brand voice, partner with Art Directors to concept integrated campaigns, and set the standard for writing across every touchpoint, from OOH and retail theatre to owned social, paid media, film and eCommerce. They will lead copy across the team and mentor other writers, owning the quality and consistency of all copy that leaves the team. This is a senior role for a conceptual writer with a strong fashion or luxury background who believes deeply in the partnership between words and visuals.
Develop seasonal narratives, campaign lines and product storytelling that build brand equity and connect with our customer

~ Lead naming and messaging frameworks, including seasonal style and colour naming with Design and Merchandising

Partner with the Director, Brand Creative Lead and Art Directors to translate briefs into integrated campaign concepts where words and visuals work as one idea

- Build every idea as a 360 program, writing across OOH, retail theatre and windows, owned social, paid media, film, eCommerce, CRM and PR
- Write and shape scripts, voiceover and on-screen copy for brand films, product films and social video




- Present and sell ideas to creative leadership and cross-functional partners with clarity and a strong rationale

Craft & Quality

- Set a high bar for language, voice, rhythm and narrative structure across all consumer-facing work
- Act as final copy review on the team's work, from headlines and long form editorial to product copy, email and social
- Partner with Product and Legal to validate product claims and keep copy accurate
- Work with translation partners so copy reads authentically in French and across our global markets

Lead copy across the Creative team, mentoring writers through clear direction, regular feedback and shared craft standards

- Guide copy priorities across projects, and brief and oversee freelance writers as needed
- Build and refine the copywriting process and approval workflow within Creative and across the organization
- Partner with Brand, Marketing, Product, Merchandising, eCommerce, Social, Retail and Communications teams to bring messaging thinking in early
- 8+ years of copywriting experience at a leading agency or in-house brand team, ideally within fashion, luxury or premium consumer brands
- Proven experience leading copy on integrated, 360 campaigns from concept through to execution across OOH, retail, social, paid media and film
- Experience writing for film and motion,



including scripts and voiceover
- Experience leading copy on projects and mentoring other writers
- A solid understanding of the luxury fashion customer and product storytelling
- Exceptional writing, editing and proofreading skills with meticulous attention to detail
- Bilingualism in English and French is an asset
- Degree in English, Journalism, Communications, Advertising or a related field, or equivalent professional experience

Hybrid, based at our Toronto head office

- Occasional attendance on set and at film and audio production, including voiceover sessions
- Some travel may be required
- Donation matching and paid volunteer time to help the organizations you care about

Inspiring leaders and colleagues who will lift you up and help you grow
When we make an offer, we consider the responsibilities of the position, market data, and internal equity to ensure consistency across our team. This posting represents an active vacancy for which we are currently hiring.
At Canada Goose, we believe that belonging goes beyond mere inclusion. It’s about being part of a community that values, supports, and empowers you. Our community is built on empathy and the understanding that every individual’s experience is unique, and every voice is important. We also recognize that communities are ever evolving, and that our work is never done. Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

📌 Senior Copywriter - Advertising (Toronto)
🏢 Canada Goose
📍 Toronto