We're not looking for someone to simply manage a sales team. We're looking for someone who can build one.

Fraserway RV is looking for an experienced, ambitious and people-focused Sales Manager to lead our Leduc dealership.

This is an opportunity for a sales leader who knows how to develop people, drive performance, create accountability and grow a business . If you're energized by building high-performing teams and delivering results in a fast-paced retail environment, we'd like to meet you.

The Opportunity

Leduc is an important market for Fraserway RV, with significant chance to grow our customer base, strengthen our sales team and increase our market presence.

Reporting to the General Manager, you will:

Lead, coach and develop a team of Sales Consultants to achieve revenue, gross profit and unit targets

Establish clear expectations and create a culture of accountability, performance and teamwork

Develop and execute sales strategies that drive growth and improve results

Coach Sales Consultants through the entire customer journey, from lead generation through to delivery

Use sales activity, performance and market data to identify opportunities and improve results

Recruit, develop and retain top sales talent and build a strong pipeline of future leaders

Work closely with the General Manager and other dealership leaders to improve the overall customer experience and dealership performance

Build strong relationships with customers, OEM partners and internal teams

Champion Fraserway's sales processes, programs and values

What We're Looking For

We're looking for a hands-on sales leader , not someone who manages from the sidelines.

You will bring:

A proven track record of leading and developing a sales team





Strong coaching and performance management skills

The ability to create accountability while maintaining a positive, engaging team culture

Strong business and financial acumen, with an understanding of sales metrics, margins and profitability

Confidence making decisions, solving problems and creating urgency when needed

Excellent communication, negotiation and customer service skills

Energy, optimism and a genuine desire to help people succeed

A strong track record of achieving sales results

RV or automotive dealership experience is an asset, but we are also interested in strong sales leaders from other high-volume retail or sales environments.

An AMVIC licence is required.

Why Fraserway RV?

Fraserway RV is part of Canada's largest vertically integrated RV company, with dealerships spanning coast to coast. We're an industry leader in selling, servicing and renting recreational vehicles, and we're continuing to grow.

Our culture is built around three values:

Humble – We put the team ahead of ourselves.

Hungry – We look for the next opportunity to improve and succeed.

Smart – We use valuable judgment and understand the impact of our decisions.

In return, we offer:

Competitive base salary + performance-based incentive opportunity ($150,000+)

Employer-matching RRSP program

Career growth and leadership development opportunities

Employee discounts on RV purchases, rentals and parts

Corporate discounts on travel, hotels, technology and more

Company events and team activities

The chance to build a career with a growing national organization

Ready to Make an Impact?

This isn't a role for someone looking for a comfortable management position. It's for a sales leader who wants to build a team, grow a business and make a difference.

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📌 Director of Sales - Grocery Retail (Alberta)
🏢 Fraserway RV
📍 Alberta